公开(公告)号：US11810155B1

公开(公告)日：2023-11-07

申请号：US17011101

申请日：2020-09-03

Applicant: Amazon Technologies, Inc.

Inventor： Adam Jacob Gilbert ,  Dustin Kwan ,  Oliver N. Dsouza ,  Robert Alan Stock

IPC: G06Q30/0251 ,  G06Q30/0273 ,  G06Q30/0201

CPC classification number: G06Q30/0275 ,  G06Q30/0254 ,  G06Q30/0201

Abstract: A system for maintaining product networks to provide recommendations for bid amounts to third party entity devices. A service provider entity device tracks product purchase history for customers and determines relationships associated with products purchased by the customers. When a webpage is loaded by a customer device, a third party entity device receives a bid request from a publisher device and transmits a bid recommendation request to the service provider entity device. The service provider entity device determines input features including a base bid, a propensity score, and a pacing score based on the relationships. The service provider entity device transmits a bid recommendation response with a recommended bid amount to the third party entity device, based on the input features.