公开(公告)号：US11948170B1

公开(公告)日：2024-04-02

申请号：US17114270

申请日：2020-12-07

Applicant: Amazon Technologies, Inc.

Inventor： Sarp Arda Coskun ,  Ran Baror ,  Charles Joseph Rojo ,  Robin Michelle Sweers ,  Kaushik Shankar ,  Timothy Jacob Lawson ,  Wei Zhan ,  Jason Mach ,  Ankit Rajiv Kuwadekar ,  Adam Jacob Gilbert ,  Michael Lee Loritsch

IPC: G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0204

CPC classification number: G06Q30/0261 ,  G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0205

Abstract: Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.

公开(公告)号：US11810155B1

公开(公告)日：2023-11-07

申请号：US17011101

申请日：2020-09-03

Applicant: Amazon Technologies, Inc.

Inventor： Adam Jacob Gilbert ,  Dustin Kwan ,  Oliver N. Dsouza ,  Robert Alan Stock

IPC: G06Q30/0251 ,  G06Q30/0273 ,  G06Q30/0201

CPC classification number: G06Q30/0275 ,  G06Q30/0254 ,  G06Q30/0201

Abstract: A system for maintaining product networks to provide recommendations for bid amounts to third party entity devices. A service provider entity device tracks product purchase history for customers and determines relationships associated with products purchased by the customers. When a webpage is loaded by a customer device, a third party entity device receives a bid request from a publisher device and transmits a bid recommendation request to the service provider entity device. The service provider entity device determines input features including a base bid, a propensity score, and a pacing score based on the relationships. The service provider entity device transmits a bid recommendation response with a recommended bid amount to the third party entity device, based on the input features.