公开(公告)号：US10528977B1

公开(公告)日：2020-01-07

申请号：US15272956

申请日：2016-09-22

Applicant: Amazon Technologies, Inc.

Inventor： Sachin Jogia ,  John Andrew Brauer ,  Guthrie Chipman Collin ,  Vasanth Ebenezer Williams

IPC: G06Q30/00 ,  G06Q30/02 ,  G10L15/22 ,  G06Q30/06 ,  G06F3/16

Abstract: Systems, methods, and computer-readable media are disclosed for generating dynamic audio content for delivery to audio devices. In one embodiment, an example method may include receiving an indication of a selection of a campaign goal for an audio content campaign, determining a user account associated with the selection, and generating a product recommendation for the audio content campaign, where the product recommendation comprises a product identifier of a product associated with the user account. Example methods may include generating a target consumer recommendation for the audio content campaign based at least in part on the campaign goal and historical data associated with the user account, generating a first audio segment for the product based at least in part on the campaign goal and the user account, and causing presentation of an audio content campaign package at a user device after receiving the selection of the campaign goal.

公开(公告)号：US10896439B1

公开(公告)日：2021-01-19

申请号：US15272921

申请日：2016-09-22

Applicant: Amazon Technologies, Inc.

Inventor： Sachin Jogia ,  John Andrew Brauer ,  Guthrie Chipman Collin ,  Vasanth Ebenezer Williams

IPC: G06Q30/02

Abstract: Systems, methods, and computer-readable media are disclosed for generating content delivery campaigns with dynamic functionality for single-action execution. In one embodiment, an example method may include receiving an indication of a selection of a campaign goal for a content delivery campaign, determining a user account associated with the selection, and generating a product recommendation for the content delivery campaign. Some example methods may include generating a target consumer recommendation for the content delivery campaign based at least in part on the campaign goal and historical data associated with the user account, generating a digital product type recommendation, and generating a creative recommendation for digital impressions of the content delivery campaign. Example methods may include causing presentation of a content delivery campaign package at a user device, determining that a user performed a single-action in response to the presentation of the content delivery campaign package, and initiating the content delivery campaign.