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1.发明授权Method and system for placement and pricing of internet-based advertisements or services 有权基于互联网的广告或服务的放置和定价方法和系统公开(公告)号：US08751302B2
公开(公告)日：2014-06-10
申请号：US11502751
申请日：2006-08-11
申请人： Anand Subramanian , Shanthi Sarkar , Jeremy Sterns
发明人： Anand Subramanian , Shanthi Sarkar , Jeremy Sterns
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0243 , G06Q30/0273
摘要： Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.
摘要翻译： 提出了提供互联网广告定价和布置的方法和系统的实施例，以可变地基于广告在给定类别的因特网媒体内的性能，同时实现广告商和发布者的可预测的递送和定价。 展示了技术，广告主的在线广告系列只有在自己的优点上表现不佳，而不是与其他广告客户的相对表现或价格相比。 此外，提出了允许广告的发布者在使用标签回传以确保他们选择的最低储备价格的情况下实现来自高价值媒体的增加的收入的技术。
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2.发明申请Method and system for placement and pricing of internet-based advertisements or services 有权基于互联网的广告或服务的放置和定价方法和系统公开(公告)号：US20070055569A1
公开(公告)日：2007-03-08
申请号：US11502751
申请日：2006-08-11
申请人： Anand Subramanian , Shanthi Sarkar , Jeremy Sterns
发明人： Anand Subramanian , Shanthi Sarkar , Jeremy Sterns
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0243 , G06Q30/0273
摘要： Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.
摘要翻译： 提出了提供互联网广告定价和布置的方法和系统的实施例，以可变地基于广告在给定类别的因特网媒体内的性能，同时实现广告商和发布者的可预测的递送和定价。 展示了技术，广告主的在线广告系列只有在自己的优点上表现不佳，而不是与其他广告客户的相对表现或价格相比。 此外，提出了允许广告的发布者在使用标签回传以确保他们选择的最低储备价格的情况下实现来自高价值媒体的增加的收入的技术。
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公开(公告)号：US07912752B2
公开(公告)日：2011-03-22
申请号：US10380379
申请日：2001-10-31
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30867 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了具有潜在用户目标的数据存储的推测和交叉参考用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。
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公开(公告)号：US20080140510A1
公开(公告)日：2008-06-12
申请号：US11929519
申请日：2007-10-30
CPC分类号： G06Q30/02 , G06F16/9535 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store's of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了具有潜在用户目标的数据存储的推测和交叉引用用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。
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公开(公告)号：US09965765B2
公开(公告)日：2018-05-08
申请号：US11929594
申请日：2007-10-30
CPC分类号： G06Q30/02 , G06F17/30867 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
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公开(公告)号：US20080281614A1
公开(公告)日：2008-11-13
申请号：US11929563
申请日：2007-10-30
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F16/9535 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data store of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了潜在用户目标的数据存储的推测和交叉参考用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。
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公开(公告)号：US20080140761A1
公开(公告)日：2008-06-12
申请号：US11929594
申请日：2007-10-30
IPC分类号： G06F15/16
CPC分类号： G06Q30/02 , G06F17/30867 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
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公开(公告)号：US20110137725A1
公开(公告)日：2011-06-09
申请号：US13024927
申请日：2011-02-10
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F16/9535 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： A computer system for identifying contextually-targeted ads to be displayed with the content of a web page on a display of a user workstation. The system includes a data store for storing a set of rules defining the relevancy of available ads to a number of predetermined structured objects, and a processor configured to apply the set of rules to identify the targeted ads. The processor obtains the content of the web page, extracts keywords from the web page, parses the extracted keywords to form structured objects incorporating the keywords, and applies the set of rules to identify the contextually-targeted ads.
摘要翻译： 一种计算机系统，用于识别要与用户工作站的显示器上的网页的内容一起显示的上下文定向的广告。 该系统包括数据存储器，用于存储定义可用广告与多个预定结构化对象的相关性的一组规则;以及处理器，被配置为应用该组规则来识别目标广告。 处理器获取网页的内容，从网页中提取关键字，解析提取的关键字，形成结合关键字的结构化对象，并应用一组规则来识别内容相关广告。
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公开(公告)号：US07945476B2
公开(公告)日：2011-05-17
申请号：US10001772
申请日：2001-10-31
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30867 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed, infers, and cross references user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开，推测和交叉引用具有潜在用户目标的数据存储的用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。
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公开(公告)号：US20080114774A1
公开(公告)日：2008-05-15
申请号：US11929585
申请日：2007-10-30
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/9535 , G06Q10/02 , G06Q30/0207 , G06Q30/0239 , G06Q30/0241 , G06Q30/0251 , G06Q30/0256 , G06Q30/0257 , G06Q30/0267 , G06Q30/0269 , G06Q30/0271 , G06Q30/0277 , G06Q40/04
摘要： This invention relates to a system and method for presenting to a user relevant areas of distributed computer network sites. In particular, the invention disclosed infers and cross reference user mind sets with data stores of potential user goals. The user mind sets indicate a navigational goal of a user over the distributed computer network. In addition, the invention cross-references indicated user goals with data stores of service and service providers providing those services. The invention presents targeted service and service providers to the user across the distributed computer network thereby enabling the user to navigate towards the user goal.
摘要翻译： 本发明涉及一种用于向用户呈现分布式计算机网络站点的相关区域的系统和方法。 特别地，本发明公开了具有潜在用户目标的数据存储的推测和交叉参考用户心态。 用户心灵设置表示用户在分布式计算机网络上的导航目标。 此外，本发明的交叉引用指示了用户目标与提供这些服务的服务和服务提供商的数据存储。 本发明通过分布式计算机网络向用户提供目标服务和服务提供者，从而使用户能够朝向用户目标导航。
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