Method and apparatus for delivering targeted content to website visitors

    公开(公告)号:US10475047B2

    公开(公告)日:2019-11-12

    申请号:US12644892

    申请日:2009-12-22

    摘要: A method of selecting a website for delivery of targeted content to an audience member computer based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as website visitation information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member's view about an issue, topic, product, service or the like. The attitude value in conjunction with other website visitation information may be used to select a website for delivery of the targeted content to the audience members.

    METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS TO PROMOTE PRODUCTS AND BRANDS
    2.
    发明申请
    METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS TO PROMOTE PRODUCTS AND BRANDS 审中-公开
    向网站访问者传递目标内容以促进产品和品牌的方法和设备

    公开(公告)号:US20110119278A1

    公开(公告)日:2011-05-19

    申请号:US12942469

    申请日:2010-11-09

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02 G06Q30/0251

    摘要: A method of selecting a website for delivery of targeted content to an audience member computer based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as website visitation information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member's view about an issue, topic, product, service or the like. The attitude value in conjunction with other website visitation information may be used to select a website for delivery of the targeted content to the audience members.

    摘要翻译: 公开了一种基于与参与计算机实施的调查的观众成员相关联的态度值来选择用于向观众成员计算机传送目标内容的网站的方法。 调查回复信息以及网站访问信息和与受众成员相关联的人口统计信息可以被收集并存储在中央数据库中。 姿态值可以根据调查响应信息和/或观众成员的其他信息来确定。 态度值可以指示观众成员关于问题,主题,产品,服务等的观点。 与其他网站访问信息一起使用的态度价值可以用于选择一个网站来向观众提供有针对性的内容。

    METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS
    3.
    发明申请
    METHOD AND APPARATUS FOR DELIVERING TARGETED CONTENT TO WEBSITE VISITORS 审中-公开
    向网站访问者传递目标内容的方法和装置

    公开(公告)号:US20110054983A1

    公开(公告)日:2011-03-03

    申请号:US12644892

    申请日:2009-12-22

    IPC分类号: G06Q10/00 G06Q30/00 G06Q50/00

    摘要: A method of selecting a website for delivery of targeted content to an audience member computer based on attitude values associated with audience members who participate in a computer implemented survey is disclosed. The survey response information, as well as website visitation information, and demographic information associated with the audience members may be collected and stored in a central database. An attitude value may be determined from the survey response information and/or the other information for the audience members. The attitude value may indicate the audience member's view about an issue, topic, product, service or the like. The attitude value in conjunction with other website visitation information may be used to select a website for delivery of the targeted content to the audience members.

    摘要翻译: 公开了一种基于与参与计算机实施的调查的观众成员相关联的态度值来选择用于向观众成员计算机传送目标内容的网站的方法。 调查回复信息以及网站访问信息和与受众成员相关联的人口统计信息可以被收集并存储在中央数据库中。 姿态值可以根据调查响应信息和/或观众成员的其他信息来确定。 态度值可以指示观众成员关于问题,主题,产品,服务等的观点。 与其他网站访问信息一起使用的态度价值可以用于选择一个网站来向观众提供有针对性的内容。