SYSTEMS AND METHODS FOR UPDATING AND USING GEOFENCE DATA TO TRIGGER DELIVERY OF MESSAGES

    公开(公告)号:US20210144509A1

    公开(公告)日:2021-05-13

    申请号:US16678657

    申请日:2019-11-08

    申请人: Braze, Inc.

    摘要: Systems and methods for causing messages to be presented to users involve updating and using geofencing data to determine whether and when to present a message to a user via a user computing device. Geofencing data that defines the closest relevant geofences to the current position of a user computing device can be provided to a software application on the user computing device on a periodic basis, or when the software application is loaded and run. The software application can then register the geofences with an operating system of the user computing device. When the user computing device determines that the user computing device has entered a geofence, this information can be used to determine whether to present the user with a message.