公开(公告)号：US20230068465A1

公开(公告)日：2023-03-02

申请号：US17446217

申请日：2021-08-27

Applicant: COUPANG CORP.

Inventor： Xinli Bao ,  Chen Peng ,  Michael Rowan Savio ,  Seongmin Lee

IPC: G06Q30/02 ,  G06N20/20

Abstract: A method for targeting advertising includes receiving, at a first server, customer action information associated with the customer, and receiving a plurality of advertising campaigns. The method also includes generating, using a first algorithm, a list of products derived from the customer action information that the customer may have interest in over a first time period, and generating, using a second algorithm, a ranked list of product categories derived from the customer action information that, if purchased by the customer, would generate a highest amount of revenue over a second time period. The method further includes sending a first communication associated with a first advertising campaign of the plurality of advertising campaigns to a customer device, the first advertising campaign chosen by a third algorithm that incorporates, as input, the list of products and the ranked list of product categories.