公开(公告)号：US11763350B2

公开(公告)日：2023-09-19

申请号：US17516487

申请日：2021-11-01

Applicant: COUPANG CORP.

Inventor： Vinay Verma ,  Jing Li ,  Xinli Bao ,  Hyun Jung Cho ,  Satyavaraprasad Vadlamudi ,  Michael Rowan Savio

IPC: G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0601 ,  G06F16/2457 ,  G06N20/00

CPC classification number: G06Q30/0271 ,  G06F16/24578 ,  G06N20/00 ,  G06Q30/0256 ,  G06Q30/0631

Abstract: Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.

公开(公告)号：US20230139513A1

公开(公告)日：2023-05-04

申请号：US17516487

申请日：2021-11-01

Applicant: COUPANG CORP.

Inventor： Vinay Verma ,  Jing Li ,  Xinli Bao ,  Hyun Jung Cho ,  Satyavaraprasad Vadlamudi ,  Michael Rowan Savio

IPC: G06Q30/02 ,  G06Q30/06 ,  G06N20/00 ,  G06F16/2457

Abstract: Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.

公开(公告)号：US20230068465A1

公开(公告)日：2023-03-02

申请号：US17446217

申请日：2021-08-27

Applicant: COUPANG CORP.

Inventor： Xinli Bao ,  Chen Peng ,  Michael Rowan Savio ,  Seongmin Lee

IPC: G06Q30/02 ,  G06N20/20

Abstract: A method for targeting advertising includes receiving, at a first server, customer action information associated with the customer, and receiving a plurality of advertising campaigns. The method also includes generating, using a first algorithm, a list of products derived from the customer action information that the customer may have interest in over a first time period, and generating, using a second algorithm, a ranked list of product categories derived from the customer action information that, if purchased by the customer, would generate a highest amount of revenue over a second time period. The method further includes sending a first communication associated with a first advertising campaign of the plurality of advertising campaigns to a customer device, the first advertising campaign chosen by a third algorithm that incorporates, as input, the list of products and the ranked list of product categories.