公开(公告)号：US20230139513A1

公开(公告)日：2023-05-04

申请号：US17516487

申请日：2021-11-01

Applicant: COUPANG CORP.

Inventor： Vinay Verma ,  Jing Li ,  Xinli Bao ,  Hyun Jung Cho ,  Satyavaraprasad Vadlamudi ,  Michael Rowan Savio

IPC: G06Q30/02 ,  G06Q30/06 ,  G06N20/00 ,  G06F16/2457

Abstract: Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.

公开(公告)号：US20220374945A1

公开(公告)日：2022-11-24

申请号：US17458738

申请日：2021-08-27

Applicant: Coupang Corp.

Inventor： Jae Hee Lee ,  Jae Sic Hwang ,  Chang Kwon Jeong ,  Qiang Sun ,  Sang Jun Kim ,  Binna Kim ,  Hyun Jung Cho

IPC: G06Q30/02

Abstract: A method for managing item feed information according to example embodiments may include at least one of generating source information for an advertisement feed of items based on item information of a service related to the electronic apparatus, acquiring setting information for feed generation, generating feed information corresponding to at least one publisher by processing the generated source information based on the setting information, and providing the generated feed information to a server of the at least one publisher.

公开(公告)号：US11763350B2

公开(公告)日：2023-09-19

申请号：US17516487

申请日：2021-11-01

Applicant: COUPANG CORP.

Inventor： Vinay Verma ,  Jing Li ,  Xinli Bao ,  Hyun Jung Cho ,  Satyavaraprasad Vadlamudi ,  Michael Rowan Savio

IPC: G06Q30/02 ,  G06Q30/0251 ,  G06Q30/0601 ,  G06F16/2457 ,  G06N20/00

CPC classification number: G06Q30/0271 ,  G06F16/24578 ,  G06N20/00 ,  G06Q30/0256 ,  G06Q30/0631

Abstract: Systems and methods of generating, for display on a graphical user interface (GUI), a personalized advertisement. The systems and methods can include receiving data indicative of initiating a browsing session, aggregating user activity data associated with a user of the application, the user activity data including current session data and/or past session data, applying machine learning on the user activity data to generate one or more excluded products, applying the one or more excluded products to a product database to generate a list of relevant products, ranking, using one or more ranking rules, the list of relevant products to generate a ranked list of relevant products, and sending, to the mobile device, the personalized advertisement including one or more relevant products from the ranked list of relevant products.