Coordinated privacy for targeted communications and reporting

    公开(公告)号:US11934559B2

    公开(公告)日:2024-03-19

    申请号:US17313344

    申请日:2021-05-06

    CPC classification number: G06F21/6254 H04L63/1491

    Abstract: Disclosed herein are embodiments providing coordinated privacy for targeted communications and reporting. In particular, the embodiments provide a source user querying an information system to generally identify target users for a communication campaign. A privacy controller alters a first dataset of a query response by a first alteration quantity for transmission to the source user. The source user then generally identifies target users within the first dataset for development of a communication campaign of targeted communications directed to the target users. Subsequently, a reporting system generates a report with a second dataset detailing viewership by target users. The privacy controller alters a second dataset of a report by a second alteration quantity for transmission to the source user. The second alteration quantity is based on the first alteration quantity. Accordingly, for targeted communication campaigns, the privacy controller maintains individual privacy while also providing accurate reporting.

    COORDINATED PRIVACY FOR TARGETED COMMUNICATIONS AND REPORTING

    公开(公告)号:US20220358245A1

    公开(公告)日:2022-11-10

    申请号:US17313344

    申请日:2021-05-06

    Abstract: Disclosed herein are embodiments providing coordinated privacy for targeted communications and reporting. In particular, the embodiments provide a source user querying an information system to generally identify target users for a communication campaign. A privacy controller alters a first dataset of a query response by a first alteration quantity for transmission to the source user. The source user then generally identifies target users within the first dataset for development of a communication campaign of targeted communications directed to the target users. Subsequently, a reporting system generates a report with a second dataset detailing viewership by target users. The privacy controller alters a second dataset of a report by a second alteration quantity for transmission to the source user. The second alteration quantity is based on the first alteration quantity. Accordingly, for targeted communication campaigns, the privacy controller maintains individual privacy while also providing accurate reporting.

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