公开(公告)号：US20140108128A1

公开(公告)日：2014-04-17

申请号：US13836879

申请日：2013-03-15

申请人： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

发明人： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0256

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.

摘要翻译： 公开了用于创建广告的方法，系统和装置，包括在计算机存储介质上编码的计算机程序。 一方面，一种方法包括接收包括用户上下文数据的广告请求。 识别具有与用户上下文数据匹配的分布参数的广告。 所识别的广告可以包括基于用户上下文数据来解析的一个或多个变量。 可以基于先前用于解决一个或多个变量的馈送数据的部分的用户上下文数据和性能测量来选择用于广告的一个或多个变量将被解析的馈送数据的适当子集。 该广告至少部分地通过将所选择的修改数据包括在一个或多个变量中来替代。 响应于广告请求提供修改的广告。

公开(公告)号：US20110270916A1

公开(公告)日：2011-11-03

申请号：US13162031

申请日：2011-06-16

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F15/16

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US07953741B2

公开(公告)日：2011-05-31

申请号：US11874893

申请日：2007-10-18

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F17/30

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US08484343B2

公开(公告)日：2013-07-09

申请号：US13494828

申请日：2012-06-12

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F15/173 ,  G06F17/30 ,  G06Q30/00

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US20120254198A1

公开(公告)日：2012-10-04

申请号：US13494828

申请日：2012-06-12

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F17/30

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US08145636B1

公开(公告)日：2012-03-27

申请号：US12404232

申请日：2009-03-13

申请人： Glen M. Jeh ,  Beverly Yang

发明人： Glen M. Jeh ,  Beverly Yang

IPC分类号： G06F17/30

CPC分类号： G06F17/30707

摘要： Systems, methods and program products for classifying text. A system classifies text into first subject matter categories. The system identifies one or more second subject matter categories in a collection of second subject matter categories, each of the second categories is a hierarchical classification of a collection of confirmed valid search results for queries, in which at least one query for each identified second category includes a term in the text. The system filters the identified categories by excluding identified categories whose ancestors are not among the first categories. The system selects categories from the filtered categories based on one or more thresholds in which a threshold specifies a degree of relatedness between a selected category and the text. The selected categories are a sufficient basis for recommending content to a user, the content being associated with one or more of the selected categories.

摘要翻译： 用于分类文本的系统，方法和程序产品。 系统将文本分类为第一主题类别。 系统识别第二主题类别的集合中的一个或多个第二主题类别，第二类别中的每一个是用于查询的确认的有效搜索结果的集合的分级分类，其中针对每个识别的第二类别进行至少一个查询 在文本中包含一个术语。 系统通过排除其祖先不在第一类别中的已识别类别来过滤所识别的类别。 该系统基于一个或多个阈值来选择来自过滤类别的类别，其中阈值指定所选类别和文本之间的相关程度。 所选择的类别是向用户推荐内容的充分基础，内容与所选择的一个或多个类别相关联。

公开(公告)号：US08725732B1

公开(公告)日：2014-05-13

申请号：US13426974

申请日：2012-03-22

申请人： Glen M. Jeh ,  Beverly Yang

发明人： Glen M. Jeh ,  Beverly Yang

IPC分类号： G06F17/30

CPC分类号： G06F17/30707

摘要： Systems, methods and program products for classifying text. A system classifies text into first subject matter categories. The system identifies one or more second subject matter categories in a collection of second subject matter categories, each of the second categories is a hierarchical classification of a collection of confirmed valid search results for queries, in which at least one query for each identified second category includes a term in the text. The system filters the identified categories by excluding identified categories whose ancestors are not among the first categories. The system selects categories from the filtered categories based on one or more thresholds in which a threshold specifies a degree of relatedness between a selected category and the text. The selected categories are a sufficient basis for recommending content to a user, the content being associated with one or more of the selected categories.

摘要翻译： 用于分类文本的系统，方法和程序产品。 系统将文本分类为第一主题类别。 系统识别第二主题类别的集合中的一个或多个第二主题类别，第二类别中的每一个是用于查询的确认的有效搜索结果的集合的分级分类，其中针对每个识别的第二类别进行至少一个查询 在文本中包含一个术语。 系统通过排除其祖先不在第一类别中的已识别类别来过滤所识别的类别。 该系统基于一个或多个阈值来选择来自过滤的类别的类别，其中阈值指定所选类别和文本之间的相关程度。 所选择的类别是向用户推荐内容的充分基础，内容与所选择的一个或多个类别相关联。

公开(公告)号：US08180782B2

公开(公告)日：2012-05-15

申请号：US13103651

申请日：2011-05-09

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher H. Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher H. Rohrs

IPC分类号： G06F17/30

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US20110208756A1

公开(公告)日：2011-08-25

申请号：US13103651

申请日：2011-05-09

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F17/30

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for ranking resources. One or more signals reporting one or more actions by the plurality of users related to a respective resource are received, where a reported action is a presentation of the respective resource, an addition of the respective resource, or a deletion of the respective resource. The reported actions include one or more short deletions of the respective resource. A respective long-addition click-through rate (LACTR) is determined for the respective resource based on a number of reported presentations of the respective resource and a difference between a number of reported additions of the respective resource and a number of short deletions of the respective resource. The plurality of resources are ranked based on the respective LACTRs for the plurality of resources. The ranking of the plurality of resources are provided.

摘要翻译： 方法，系统和设备，包括计算机程序产品，用于对资源进行排名。 接收到报告与相应资源相关的多个用户的一个或多个动作的一个或多个信号，其中所报告的动作是相应资源的呈现，相应资源的添加或相应资源的删除。 所报告的行动包括一个或多个相应资源的短缺。 基于相应资源的所报告的呈现的数量以及相应资源的所报告的添加的数量和多个短的删除的数量之间的差异，针对相应资源确定相应的长期添加点击率（LACTR） 各自的资源。 基于用于多个资源的各自的LACTR对多个资源进行排名。 提供了多种资源的排名。

公开(公告)号：US07984049B2

公开(公告)日：2011-07-19

申请号：US11874888

申请日：2007-10-18

申请人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

发明人： Lawrence Wen-Kai Shih ,  Adam Sah ,  Daniel S. Tarlow ,  Beverly Yang ,  Ryohei Takahashi ,  Christopher Rohrs

IPC分类号： G06F17/30 ,  G06F7/00

CPC分类号： G06F17/30675 ,  G06F17/30867

摘要： Methods, systems, and apparatus, including computer program products, for providing ranking services. In one aspect, first signals are received from a first subscriber, and second signals are received from a second subscriber. The signals include information characterizing individual user actions relating to individual ones of first or second resources, respectively, values for one or more predefined parameters, and values for one or more first subscriber-specific parameters that are specific to the first or second subscriber, respectively. First ranking data is generated from the first signals, but not from values for any subscriber-specific parameter that is not a subscriber-specific parameter for the first subscriber. Second ranking data is generated from the second signals, but not from values for any subscriber-specific parameter that is not a subscriber-specific parameter for the second subscriber.

摘要翻译： 用于提供排名服务的方法，系统和装置，包括计算机程序产品。 在一个方面，从第一用户接收第一信号，并且从第二用户接收第二信号。 信号包括分别表征与第一或第二资源中的各个资源相关的单个用户动作的信息，分别用于一个或多个预定义参数的值，以及分别针对第一或第二用户特定的一个或多个第一用户特定参数的值 。 第一等级数据是从第一个信号产生的，而不是来自不是第一用户的用户特定参数的任何用户特定参数的值。 第二等级数据是从第二信号产生的，但不是来自用于第二用户的用户特定参数的用户特定参数的值。