公开(公告)号：US20140108128A1

公开(公告)日：2014-04-17

申请号：US13836879

申请日：2013-03-15

申请人： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

发明人： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0257 ,  G06Q30/0256

摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.

摘要翻译： 公开了用于创建广告的方法，系统和装置，包括在计算机存储介质上编码的计算机程序。 一方面，一种方法包括接收包括用户上下文数据的广告请求。 识别具有与用户上下文数据匹配的分布参数的广告。 所识别的广告可以包括基于用户上下文数据来解析的一个或多个变量。 可以基于先前用于解决一个或多个变量的馈送数据的部分的用户上下文数据和性能测量来选择用于广告的一个或多个变量将被解析的馈送数据的适当子集。 该广告至少部分地通过将所选择的修改数据包括在一个或多个变量中来替代。 响应于广告请求提供修改的广告。