Evaluation and pricing of user interactions with online advertisements
    1.
    发明申请
    Evaluation and pricing of user interactions with online advertisements 审中-公开
    用户与在线广告互动的评估和定价

    公开(公告)号:US20060253425A1

    公开(公告)日:2006-11-09

    申请号:US11121405

    申请日:2005-05-04

    IPC分类号: G06F17/30

    CPC分类号: G06Q30/02

    摘要: The subject invention employs an indication gateway to provide a “buffer” between user indications (e.g., “clicks”) responsive to an interactive enticement such as, for example, a clickable online advertisement, and an entity associated with the enticement such as, for example, an online business. The indication gateway allows for subsequent checks on whether an initial user indication is sincere. Instances of the subject invention can accomplish this via additional information gathering, subsequent indication requirements, fraudulent indication tests, and/or buffering of subsequent indications, links, & content and the like. Additionally, instances of the subject invention can differentiate between different types of user indications and provide pricing structures based upon the differentiated types. This facilitates in providing a charging process for user indications to entities associated with the interactive enticement.

    摘要翻译: 主题发明使用指示网关来响应于诸如例如可点击的在线广告的交互诱惑和与诱惑相关联的实体而在用户指示(例如,“点击”)之间提供“缓冲”,例如, 例如,在线业务。 指示网关允许对初始用户指示是否真诚进行后续检查。 本发明的实例可以通过附加信息收集,随后的指示要求,欺诈指示测试和/或后续指示,链接和内容等的缓冲来实现。 另外,本发明的实例可以区分不同类型的用户指示,并且基于差分类型提供定价结构。 这有利于为用户指示提供与交互式诱惑相关联的实体的计费过程。

    Posted price market for online search and content advertisements
    3.
    发明申请
    Posted price market for online search and content advertisements 审中-公开
    在线搜索和内容广告的发布价格市场

    公开(公告)号:US20060271429A1

    公开(公告)日:2006-11-30

    申请号:US11158174

    申请日:2005-06-21

    IPC分类号: G06Q30/00

    摘要: A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.

    摘要翻译: 一种便于通过贴价市场在多个网页上销售广告空间的计算机实现的系统包括:接口组件,其接收与多个搜索页面上的多个空格有关的定价信息。 通信地耦合到接口组件的发布组件发布定价信息,使得定价信息可供潜在买家访问。 例如,定价信息可以至少部分地基于搜索页面上的空间的大小,搜索页面上的空间的位置,空间将被用于广告的持续时间以及与 搜索页面上的一个空格。 根据本发明的另一方面,定价信息可以涉及在多个空间中的至少一个上显示与购买者有关的广告的页面浏览的百分比。

    Automatically generating content for presenting in a preview pane for ADS
    4.
    发明申请
    Automatically generating content for presenting in a preview pane for ADS 审中-公开
    自动生成用于在ADS的预览窗格中显示的内容

    公开(公告)号:US20070050253A1

    公开(公告)日:2007-03-01

    申请号:US11214485

    申请日:2005-08-29

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0271

    摘要: The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.

    摘要翻译: 这里描述的用户界面,方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互,并促进自动生成预览窗格的内容。 作为示例,在由第三方提供的广告空间中向用户传送电子广告,并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容,并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例,在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间,其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。

    ADAPTIVE JUNK MESSAGE FILTERING SYSTEM
    5.
    发明申请
    ADAPTIVE JUNK MESSAGE FILTERING SYSTEM 有权
    自适应垃圾信息过滤系统

    公开(公告)号:US20080010353A1

    公开(公告)日:2008-01-10

    申请号:US11779263

    申请日:2007-07-17

    IPC分类号: G06F15/16

    CPC分类号: G06Q10/107 H04L51/12

    摘要: The invention relates to a system for filtering messages—the system includes a seed filter having associated therewith a false positive rate and a false negative rate. A new filter is also provided for filtering the messages, the new filter is evaluated according to the false positive rate and the false negative rate of the seed filter, the data used to determine the false positive rate and the false negative rate of the seed filter are utilized to determine a new false positive rate and a new false negative rate of the new filter as a function of threshold. The new filter is employed in lieu of the seed filter if a threshold exists for the new filter such that the new false positive rate and new false negative rate are together considered better than the false positive and the false negative rate of the seed filter.

    摘要翻译: 本发明涉及一种用于过滤消息的系统 - 该系统包括具有与其相关联的假阳性率和假阴性率的种子滤波器。 还提供了一种过滤消息的新过滤器,根据种子过滤器的假阳性率和假阴性率评估新过滤器,用于确定种子过滤器的假阳性率和假阴性率的数据 用于确定新过滤器的新的假阳性率和新的假阴性率作为阈值的函数。 如果新的过滤器存在阈值,则使用新的过滤器代替种子过滤器,使得新的假阳性率和新的假阴性率一起被认为优于种子过滤器的假阳性率和假阴性率。

    Finding phishing sites
    6.
    发明申请
    Finding phishing sites 有权
    寻找钓鱼网站

    公开(公告)号:US20070192855A1

    公开(公告)日:2007-08-16

    申请号:US11335902

    申请日:2006-01-18

    IPC分类号: G06F12/14

    摘要: Described is a technology by which phishing-related data sources are processed into aggregated data and a given site evaluated the aggregated data using a predictive model to automatically determine whether the given site is likely to be a phishing site. The predictive model may be built using machine learning based on training data, e.g., including known phishing sites and/or known non-phishing sites. To determine whether an object corresponding to a site is likely a phishing-related object are described, various criteria are evaluated, including one or more features of the object when evaluated. The determination is output in some way, e.g., made available to a reputation service, used to block access to a site or warn a user before allowing access, and/or used to assist a hand grader in being more efficient in evaluating sites.

    摘要翻译: 描述了一种将钓鱼相关数据源处理为聚合数据的技术,给定的站点使用预测模型评估聚合数据,以自动确定给定站点是否可能是钓鱼站点。 可以使用基于训练数据的机器学习来构建预测模型,例如包括已知的网络钓鱼站点和/或已知的非网络钓鱼站点。 为了确定对应于站点的对象是否可能是与钓鱼相关的对象,评估了各种标准,包括评估时对象的一个​​或多个特征。 该确定以某种方式输出,例如可用于信誉服务,用于阻止对站点的访问或在允许访问之前警告用户,和/或用于帮助平手机更有效地评估站点。

    Intelligent autofill
    7.
    发明申请

    公开(公告)号:US20050257148A1

    公开(公告)日:2005-11-17

    申请号:US10874955

    申请日:2004-06-23

    IPC分类号: G06F15/00 G06F17/24 G06F17/30

    摘要: The present invention provides a unique system and method that can employ machine learning techniques to automatically fill one or more fields across a diverse array of web forms. In particular, one or more instrumented tools can collect input or entries of form fields. Machine learning can be used to learn what data corresponds to which fields or types of fields. The input can be sent to a central repository where other databases can be aggregated as well. This input can be provided to a machine learning system to learn how to predict the desired outputs. Alternatively or in addition, learning can be performed in part by observing entries and then adapting the autofill component accordingly. Furthermore, a number of features of database fields as well as constraints can be employed to facilitate assignments of database entries to form values—particularly when the web form has never been seen before by the autofill system.

    Prevention of outgoing spam
    8.
    发明申请
    Prevention of outgoing spam 失效
    防止外发垃圾邮件

    公开(公告)号:US20050021649A1

    公开(公告)日:2005-01-27

    申请号:US10601159

    申请日:2003-06-20

    IPC分类号: G06F13/00 H04L12/58 G06F15/16

    摘要: The subject invention provides for a system and method that facilitates detecting and preventing spam in a variety of networked communication environments. In particular, the invention provides several techniques for monitoring outgoing communications to identify potential spammers. Identification of potential spammers can be accomplished at least in part by a detection component that monitors per sender at least one of volume of outgoing messages, volume of recipients, and/or rate of outgoing messages. In addition, outgoing messages can be scored based at least in part on their content. The scores can be added per message per sender and if the total scores) per message or per sender exceeds some threshold, then further action can be taken to verify whether the potential spammer is a spammer. Such actions include human-inspecting a sample of the messages, sending challenges to the account, sending a legal notice to warn potential spammers and/or shutting down the account.

    摘要翻译: 本发明提供了一种有助于在各种网络通信环境中检测和防止垃圾信息的系统和方法。 特别地,本发明提供了几种用于监视传出通信以识别潜在垃圾邮件发送者的技术。 可以至少部分地由检测组件完成对潜在垃圾邮件发送者的识别,所述检测组件针对每个发送者监视传出消息的量,接收者的容量和/或传出消息的速率中的至少一个。 此外,至少部分基于其内容可以对外发消息进行评分。 每个发件人的每个消息可以添加分数,如果每个消息或每个发件人的总分数超过某个阈值,则可以采取进一步的措施来验证潜在的垃圾邮件发送者是否是垃圾邮件发送者。 这些行为包括人员检查邮件样本,向帐户发送挑战,发送法律通知以警告潜在的垃圾邮件发送者和/或关闭帐户。

    Predictive keyboard
    9.
    发明授权
    Predictive keyboard 有权
    预测键盘

    公开(公告)号:US06573844B1

    公开(公告)日:2003-06-03

    申请号:US09484079

    申请日:2000-01-18

    IPC分类号: H03M122

    CPC分类号: G06F3/0237 G06F3/04886

    摘要: Predictive keyboards, such as predictive soft keyboards, are disclosed. In one embodiment, a computer-implemented method predicts at least one key to be entered next within a sequence of keys. The method displays a soft keyboard where the predicted keys are displayed on the soft keyboard differently than the other keys on the keyboard. For example, the predicted keys may be larger in size on the soft keyboard as compared to the other keys. This makes the predicted keys more easily typed by a user as compared to the other keys.

    摘要翻译: 公开了预测键盘,例如预测软键盘。 在一个实施例中,计算机实现的方法预测将在键序列中接下来要输入的至少一个键。 该方法显示软键盘,其中预测键在软键盘上显示与键盘上的其他键不同。 例如,与其他键相比,预测键在软键盘上的尺寸可能更大。 这使得与其他键相比,用户更容易地键入预测键。

    SEQUENTIAL CONDITIONAL GENERALIZED ITERATIVE SCALING
    10.
    发明申请
    SEQUENTIAL CONDITIONAL GENERALIZED ITERATIVE SCALING 有权
    顺序条件广义迭代缩放

    公开(公告)号:US20070022069A1

    公开(公告)日:2007-01-25

    申请号:US11465102

    申请日:2006-08-16

    申请人: Joshua Goodman

    发明人: Joshua Goodman

    IPC分类号: G06N3/08 G06F15/18

    CPC分类号: G06N99/005 G10L15/063

    摘要: A system and method facilitating training machine learning systems utilizing sequential conditional generalized iterative scaling is provided. The invention includes an expected value update component that modifies an expected value based, at least in part, upon a feature function of an input vector and an output value, a sum of lambda variable and a normalization variable. The invention further includes an error calculator that calculates an error based, at least in part, upon the expected value and an observed value. The invention also includes a parameter update component that modifies a trainable parameter based, at least in part, upon the error. A variable update component that updates at least one of the sum of lambda variable and the normalization variable based, at least in part, upon the error is also provided.

    摘要翻译: 提供了一种利用连续条件广义迭代缩放来促进训练机器学习系统的系统和方法。 本发明包括至少部分地基于输入向量的特征函数和输出值,λ变量和归一化变量的和来修改期望值的期望值更新组件。 本发明还包括误差计算器,该误差计算器至少部分地基于期望值和观测值来计算误差。 本发明还包括至少部分地基于错误来修改可训练参数的参数更新组件。 还提供了至少部分地基于错误来更新λ变量和归一化变量之和中的至少一个的可变更新组件。