摘要:
The subject invention employs an indication gateway to provide a “buffer” between user indications (e.g., “clicks”) responsive to an interactive enticement such as, for example, a clickable online advertisement, and an entity associated with the enticement such as, for example, an online business. The indication gateway allows for subsequent checks on whether an initial user indication is sincere. Instances of the subject invention can accomplish this via additional information gathering, subsequent indication requirements, fraudulent indication tests, and/or buffering of subsequent indications, links, & content and the like. Additionally, instances of the subject invention can differentiate between different types of user indications and provide pricing structures based upon the differentiated types. This facilitates in providing a charging process for user indications to entities associated with the interactive enticement.
摘要:
A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.
摘要:
A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.
摘要:
The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
摘要:
The invention relates to a system for filtering messages—the system includes a seed filter having associated therewith a false positive rate and a false negative rate. A new filter is also provided for filtering the messages, the new filter is evaluated according to the false positive rate and the false negative rate of the seed filter, the data used to determine the false positive rate and the false negative rate of the seed filter are utilized to determine a new false positive rate and a new false negative rate of the new filter as a function of threshold. The new filter is employed in lieu of the seed filter if a threshold exists for the new filter such that the new false positive rate and new false negative rate are together considered better than the false positive and the false negative rate of the seed filter.
摘要:
Described is a technology by which phishing-related data sources are processed into aggregated data and a given site evaluated the aggregated data using a predictive model to automatically determine whether the given site is likely to be a phishing site. The predictive model may be built using machine learning based on training data, e.g., including known phishing sites and/or known non-phishing sites. To determine whether an object corresponding to a site is likely a phishing-related object are described, various criteria are evaluated, including one or more features of the object when evaluated. The determination is output in some way, e.g., made available to a reputation service, used to block access to a site or warn a user before allowing access, and/or used to assist a hand grader in being more efficient in evaluating sites.
摘要:
The present invention provides a unique system and method that can employ machine learning techniques to automatically fill one or more fields across a diverse array of web forms. In particular, one or more instrumented tools can collect input or entries of form fields. Machine learning can be used to learn what data corresponds to which fields or types of fields. The input can be sent to a central repository where other databases can be aggregated as well. This input can be provided to a machine learning system to learn how to predict the desired outputs. Alternatively or in addition, learning can be performed in part by observing entries and then adapting the autofill component accordingly. Furthermore, a number of features of database fields as well as constraints can be employed to facilitate assignments of database entries to form values—particularly when the web form has never been seen before by the autofill system.
摘要:
The subject invention provides for a system and method that facilitates detecting and preventing spam in a variety of networked communication environments. In particular, the invention provides several techniques for monitoring outgoing communications to identify potential spammers. Identification of potential spammers can be accomplished at least in part by a detection component that monitors per sender at least one of volume of outgoing messages, volume of recipients, and/or rate of outgoing messages. In addition, outgoing messages can be scored based at least in part on their content. The scores can be added per message per sender and if the total scores) per message or per sender exceeds some threshold, then further action can be taken to verify whether the potential spammer is a spammer. Such actions include human-inspecting a sample of the messages, sending challenges to the account, sending a legal notice to warn potential spammers and/or shutting down the account.
摘要:
Predictive keyboards, such as predictive soft keyboards, are disclosed. In one embodiment, a computer-implemented method predicts at least one key to be entered next within a sequence of keys. The method displays a soft keyboard where the predicted keys are displayed on the soft keyboard differently than the other keys on the keyboard. For example, the predicted keys may be larger in size on the soft keyboard as compared to the other keys. This makes the predicted keys more easily typed by a user as compared to the other keys.
摘要:
A system and method facilitating training machine learning systems utilizing sequential conditional generalized iterative scaling is provided. The invention includes an expected value update component that modifies an expected value based, at least in part, upon a feature function of an input vector and an output value, a sum of lambda variable and a normalization variable. The invention further includes an error calculator that calculates an error based, at least in part, upon the expected value and an observed value. The invention also includes a parameter update component that modifies a trainable parameter based, at least in part, upon the error. A variable update component that updates at least one of the sum of lambda variable and the normalization variable based, at least in part, upon the error is also provided.