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    Automatically generating content for presenting in a preview pane for ADS
    1.
    发明申请
    Automatically generating content for presenting in a preview pane for ADS 审中-公开
    自动生成用于在ADS的预览窗格中显示的内容

    公开(公告)号：US20070050253A1

    公开(公告)日：2007-03-01

    申请号：US11214485

    申请日：2005-08-29

    申请人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    发明人： Jody Biggs ,  Christian Borgs ,  Jennifer Chayes ,  Uriel Feige ,  Kamal Jain ,  Ying Li ,  Christopher Meek ,  Tarek Najm ,  Joshua Goodman

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0271

    摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.

    摘要翻译： 这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。 作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间，其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。

    AD TARGETING AND/OR PRICING BASED ON CUSTOMER BEHAVIOR
    3.
    发明申请
    AD TARGETING AND/OR PRICING BASED ON CUSTOMER BEHAVIOR 审中-公开
    基于客户行为的广告目标和/或价格

    公开(公告)号：US20070179846A1

    公开(公告)日：2007-08-02

    申请号：US11419859

    申请日：2006-05-23

    申请人： Kamal Jain ,  Jennifer Chayes ,  Christian Borgs

    发明人： Kamal Jain ,  Jennifer Chayes ,  Christian Borgs

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0263 ,  G06Q30/0273 ,  G06Q30/0277

    摘要： The claimed subject matter can provide a mechanism that facilitates a new advertising and/or referral architecture in the Internet advertising space, e.g., for advertising on search engine web pages and/or on content web pages. A mechanism is provided for ad targeting and pricing based upon customer behavior. Accordingly, the ad(s) displayed to customers can be based upon the customer's transaction history. The transaction history can be determined based upon a distribution of points the customer receives upon completing a transaction with a merchant as well as search terms or keywords within a query or a document. The transaction history can be private and can be modified and/or purged by the customer to ensure the proper types of ads are displayed.

    摘要翻译： 所要求保护的主题可以提供促进因特网广告空间中的新的广告和/或转介体系结构的机制，例如用于在搜索引擎网页上和/或在内容网页上的广告。 根据客户行为提供了针对广告定位和定价的机制。 因此，向客户显示的广告可以基于客户的交易记录。 可以基于客户在与商家完成交易时获得的积分的分布以及查询或文档中的搜索词或关键词来确定交易历史。 交易历史可以是私人的，可以由客户修改和/或清除，以确保显示正确类型的广告。

    DESIGNING HYPERLINK STRUCTURES
    4.
    发明申请
    DESIGNING HYPERLINK STRUCTURES 审中-公开
    设计HYPERLINK结构

    公开(公告)号：US20070203789A1

    公开(公告)日：2007-08-30

    申请号：US11426500

    申请日：2006-06-26

    申请人： Kamal Jain ,  Christian Borgs ,  Gary Flake ,  Jennifer Chayes ,  Mohammad Mahdian ,  Nicole Immorlica

    发明人： Kamal Jain ,  Christian Borgs ,  Gary Flake ,  Jennifer Chayes ,  Mohammad Mahdian ,  Nicole Immorlica

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/00 ,  G06Q30/0277 ,  G06Q40/12

    摘要： The subject disclosure pertains to an architecture that maximizes revenue of a website. In particular, the hyperlink structure between the web pages of a website can be designed to maximize the revenue generated from traffic on the website. That is, the set of hyperlinks placed on web pages is optimized by selecting hyperlinks that are most likely to generate the optimal revenue. Hyperlinks can be placed on web pages according to various criteria or variable values in order to create an optimized web page that generates the maximum revenue for the website.

    摘要翻译： 本主题公开涉及使网站收入最大化的架构。 特别地，网站的网页之间的超链接结构可被设计为最大化网站上的流量所产生的收入。 也就是说，通过选择最有可能产生最佳收入的超链接来优化放置在网页上的一组超链接。 可以根据各种标准或变量值将超链接放置在网页上，以便创建一个优化的网页，以生成网站的最大收入。

    ALLOCATING REBATE POINTS
    5.
    发明申请
    ALLOCATING REBATE POINTS 审中-公开
    分配REBATE点

    公开(公告)号：US20070179853A1

    公开(公告)日：2007-08-02

    申请号：US11625069

    申请日：2007-01-19

    申请人： Uriel Feige ,  Kamal Jain

    发明人： Uriel Feige ,  Kamal Jain

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0226 ,  G06Q30/0234 ,  G06Q30/0241

    摘要： The claimed subject matter can provide a mechanism for issuing advertising rebates to the advertisers in the form of advertiser points. In one aspect the points can be issued as a function of a points ratio that can be determined and/or updated periodically based upon customer ratings. In another aspect, the customer ratings can be employed in order to calculate a points credit/debit balance that can be awarded to the merchant at the end of a period.

    摘要翻译： 所要求保护的主题可以提供以广告商点形式向广告商发布广告回扣的机制。 在一个方面，这些点可以作为可以基于顾客评级来定期和/或更新的点比率的函数来发布。 另一方面，可以采用顾客评级，以计算在一段时间结束时可以向商家授予的积分信用/借方余额。

    ADVERTISING RISK MITIGATION
    6.
    发明申请
    ADVERTISING RISK MITIGATION 审中-公开
    广告风险缓解

    公开(公告)号：US20080154705A1

    公开(公告)日：2008-06-26

    申请号：US11960110

    申请日：2007-12-19

    申请人： Alexander Gounares ,  Lili Cheng ,  Nishant V. Dani ,  Gary W. Flake ,  Eric J. Horvitz ,  Kamal Jain ,  Tarek Najm

    发明人： Alexander Gounares ,  Lili Cheng ,  Nishant V. Dani ,  Gary W. Flake ,  Eric J. Horvitz ,  Kamal Jain ,  Tarek Najm

    IPC分类号： G06F17/00 ,  G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q10/0635 ,  G06Q10/06375 ,  G06Q30/0206 ,  G06Q30/0254 ,  G06Q50/188

    摘要： The claimed subject matter relates to an architecture that can facilitate use of beneficial advertising opportunities in order to mitigate risks to a seller in connection with advertising expenses. The architecture can receive from the seller, inter alia, an indication of profits allocated to a host in exchange for advertising an item on behalf of the seller. Based upon the received data as well as information obtained from other sources, the architecture can determine a value associated with advertising for the seller. By ranking the values, the architecture can efficiently allocate advertising resources to the sellers that provide the highest value, while at the same time effectively ensure that the seller has little or no risk associated with the costs of advertising.

    摘要翻译： 所要求保护的主题涉及可以促进利用有益的广告机会以减轻与广告费用有关的卖方风险的架构。 该架构可以从卖方获得，除其他外，指示分配给主机的利润以代表卖方广告物品。 基于收到的数据以及从其他来源获得的信息，架构可以确定与卖方的广告相关联的值。 通过对价值进行排名，架构可以向提供最高价值的卖家有效地分配广告资源，同时有效地确保卖方与广告成本相关的风险很小或没有风险。

    Monetizing a preview pane for ads
    7.
    发明申请
    Monetizing a preview pane for ads 审中-公开
    通过广告预览窗格获利

    公开(公告)号：US20070050251A1

    公开(公告)日：2007-03-01

    申请号：US11214272

    申请日：2005-08-29

    申请人： Kamal Jain ,  Christopher Meek

    发明人： Kamal Jain ,  Christopher Meek

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0254 ,  G06Q30/0273 ,  G06Q30/0277

    摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate charging for this functionality. By way of example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received and in response a second ad space having a supplemental ad relating to the at least one ad identified by the user input is provided. The advertiser associated with the supplemental ad is charged a fee based on receiving the user input. By way of another example, an electronic advertisement may be conveyed to a user in an ad space provided by a third party. A secondary advertisement providing associated information relating to the electronic advertisement may occur upon receiving a user indication. A monetizing component is available to determine the price of the electronic advertisement and/or the secondary advertisement.

    摘要翻译： 这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进对该功能的收费。 作为示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收到识别来自多个不同广告商的至少一个广告的用户输入，并且响应地提供了具有与用户输入标识的至少一个广告有关的补充广告的第二广告空间。 与补充广告相关联的广告商根据接收用户输入收取费用。 作为另一示例，电子广告可以在由第三方提供的广告空间中传达给用户。 提供与电子广告有关的相关信息的辅助广告可以在接收到用户指示时发生。 营利部分可用于确定电子广告和/或次要广告的价格。

    Referral-based sponsorship of access to content item sets
    8.
    发明授权
    Referral-based sponsorship of access to content item sets 有权

    公开(公告)号：US10540665B2

    公开(公告)日：2020-01-21

    申请号：US12490413

    申请日：2009-06-24

    申请人： Eric Horvitz ,  Kamal Jain

    发明人： Eric Horvitz ,  Kamal Jain

    IPC分类号： G06Q30/02 ,  G06F16/41 ,  G06F16/958

    摘要： A content provider may provide public access to a content item set, but may be unable to achieve sufficient revenue to sustain the administrative costs and ongoing development of the content item set. Instead, the content provider may develop relationships with one or more referrers (e.g., search engines.) When a user requests a content item, the content provider may determine whether the request results from a referral by a sponsoring referrer, and based on this determination may provide either a full version or a limited version of the content item. The referrer benefits by providing its users with free access to the content item set, which may be unavailable from non-sponsoring competitors, and in exchange may share advertising revenue with the content provider. This arrangement achieves sustaining sponsorship of the content provider while extending full and free access to the content item set to users of sponsoring referrers.

    Scheduling communications in a mobile device
    9.
    发明授权
    Scheduling communications in a mobile device 有权
    在移动设备中安排通信

    公开(公告)号：US08345616B2

    公开(公告)日：2013-01-01

    申请号：US12822205

    申请日：2010-06-24

    申请人： Vishnu Navda ,  Ramachandran Ramjee ,  Aaron Schulman ,  Venkata N. Padmanabhan ,  Kamal Jain

    发明人： Vishnu Navda ,  Ramachandran Ramjee ,  Aaron Schulman ,  Venkata N. Padmanabhan ,  Kamal Jain

    IPC分类号： H04W4/00

    CPC分类号： H04W72/1231 ,  H04W24/00 ,  H04W74/004 ,  H04W88/02

    摘要： A method scheduling outgoing communication in a mobile device is provided. The method includes receiving a signal quality profile for an area in which the device is located. The method further includes receiving a signal from a user application stored on the device that requests the mobile device to make the outgoing communication. Additionally, the method includes determining a current location, a speed, a direction, and a signal quality associated with the device and determining whether the signal quality is above a certain threshold. If not, the method includes predicting a future time at which the signal quality will be above the threshold based at least on the current location, the speed, the direction, the signal quality, and the signal quality profile. Finally, the method includes scheduling the outgoing communication from the mobile device at the future time.

    摘要翻译： 提供了一种调度移动设备中的外发通信的方法。 该方法包括接收设备所在区域的信号质量分布。 该方法还包括从存储在设备上的用户应用接收请求移动设备进行传出通信的信号。 另外，该方法包括确定与设备相关联的当前位置，速度，方向和信号质量，以及确定信号质量是否高于某一阈值。 如果不是，则该方法包括至少基于当前位置，速度，方向，信号质量和信号质量分布来预测信号质量将高于阈值的未来时间。 最后，该方法包括在将来的时间调度来自移动设备的传出通信。