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公开(公告)号：US20090043649A1
公开(公告)日：2009-02-12
申请号：US11836960
申请日：2007-08-10
申请人： Daniel M. Wright , Diane L. Tang , Nicholas C. Fox , Ilia Mirkin , Clayton W. Bavor, JR. , Gregory Joseph Badros
发明人： Daniel M. Wright , Diane L. Tang , Nicholas C. Fox , Ilia Mirkin , Clayton W. Bavor, JR. , Gregory Joseph Badros
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273
摘要： A threshold measure is determined for an advertisement based on one or more parameters associated with the advertisement. A determination is made as to whether the threshold measure exceeds a filter threshold. The advertisement is promoted if the threshold measure exceeds the filter threshold, and an actual cost-per-click for the advertisement based on the one or more parameters and the filter threshold if the advertisement is promoted.
摘要翻译： 基于与广告相关联的一个或多个参数来确定广告的阈值度量。 确定阈值度量是否超过过滤器阈值。 如果阈值度量超过过滤器阈值，则广告被推广，并且如果广告被提升，则基于一个或多个参数以及过滤器阈值的广告的实际每次点击费用。
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公开(公告)号：US20110161407A1
公开(公告)日：2011-06-30
申请号：US12777554
申请日：2010-05-11
申请人： Adam Isaac Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black , Clayton W. Bavor, JR.
发明人： Adam Isaac Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black , Clayton W. Bavor, JR.
IPC分类号： G06F15/16
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
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公开(公告)号：US20110161161A1
公开(公告)日：2011-06-30
申请号：US12777593
申请日：2010-05-11
申请人： Adam Isaac Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black , Clayton W. Bavor, JR.
发明人： Adam Isaac Juda , Alexandra Baugher , Michael M. Meyer , Pavan K. Desikan , Ilia Mirkin , Julie A. Black , Clayton W. Bavor, JR.
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0243
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating experiment content distribution campaigns (“experiment campaign”) and allocating content in accordance with the experiment campaign. In one aspect, a control campaign or an experiment campaign are selected as an available campaign for providing content in response to receiving a content request. The selection can be a probability constrained selection where the probability with which the experiment campaign is selected is specified as a portion of a total number of requests received during an experiment period for which the experiment campaign is available to provide content. Content is provided in response to the request, where the provided content being content corresponding to the selected campaign.
摘要翻译： 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于根据实验活动创建实验内容分发活动（“实验活动”）和分配内容。 一方面，选择控制活动或实验活动作为用于响应于接收内容请求而提供内容的可用活动。 选择可以是概率约束选择，其中选择实验活动的概率被指定为在实验活动可用于提供内容的实验期间期间接收到的总数量的一部分。 响应于请求提供内容，其中所提供的内容是与所选活动相对应的内容。
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公开(公告)号：US20090094697A1
公开(公告)日：2009-04-09
申请号：US12041309
申请日：2008-03-03
申请人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
发明人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
CPC分类号： H04L63/145 , G06F21/564 , G06F21/577 , G06F2221/2119 , G06N99/005 , H04L43/0876 , H04L67/02
摘要： Landing pages associated with advertisements are partitioned into training landing pages and testing landing pages. Iterative training and testing of a classification mode on intrusion features of the partitioned landing pages is conducted until the occurrence of a cessation event. Feature weights are derived from the iterative training and testing, and are associated with the intrusion features. The associated feature weights and intrusion features can be used to classify other landing pages.
摘要翻译： 与广告相关联的目标网页被分为训练着陆页和测试着陆页。 分级登陆页面的入侵特征的分类模式的迭代训练和测试进行到发生停止事件。 特征权重来自迭代训练和测试，并与入侵特征相关联。 相关联的特征权重和入侵特征可用于对其他着陆页进行分类。
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公开(公告)号：US20120311707A1
公开(公告)日：2012-12-06
申请号：US13587025
申请日：2012-08-16
申请人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
发明人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
IPC分类号： G06F21/00
CPC分类号： H04L63/145 , G06F21/564 , G06F21/577 , G06F2221/2119 , G06N99/005 , H04L43/0876 , H04L67/02
摘要： Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.
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公开(公告)号：US20120005753A1
公开(公告)日：2012-01-05
申请号：US13230544
申请日：2011-09-12
申请人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
发明人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
IPC分类号： G06F12/14
CPC分类号： H04L63/145 , G06F21/564 , G06F21/577 , G06F2221/2119 , G06N99/005 , H04L43/0876 , H04L67/02
摘要： Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.
摘要翻译： 识别与赞助内容相关联的着陆页的入侵特征。 生成基于所识别入侵特征的着陆页的特征得分，并且如果着陆页的特征得分超过特征阈值，则着陆页被分类为候选着陆页。 可以暂停与候选目标网页相关联的赞助商帐户，或者可以暂停与候选目标网页相关联的赞助内容。
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公开(公告)号：US20090094175A1
公开(公告)日：2009-04-09
申请号：US11868321
申请日：2007-10-05
申请人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
发明人： Niels Provos , Yunkai Zhou , Clayton W. Bavor, JR. , Eric L. Davis , Mark Palatucci , Kamal P. Nigam , Christopher K. Monson , Panayiotis Mavrommatis , Rachel Nakauchi
CPC分类号： H04L63/145 , G06F21/564 , G06F21/577 , G06F2221/2119 , G06N99/005 , H04L43/0876 , H04L67/02
摘要： Intrusion features of a landing page associated with sponsored content are identified. A feature score for the landing page based on the identified intrusion features is generated, and if the feature score for the landing page exceeds a feature threshold, the landing page is classified as a candidate landing page. A sponsor account associated with the candidate landing page can be suspended, or sponsored content associated with the candidate landing page can be suspended.
摘要翻译： 识别与赞助内容相关联的着陆页的入侵特征。 生成基于所识别入侵特征的着陆页的特征得分，并且如果着陆页的特征得分超过特征阈值，则着陆页被分类为候选着陆页。 可以暂停与候选目标网页相关联的赞助商帐户，或者可以暂停与候选目标网页相关联的赞助内容。
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