公开(公告)号：US20100241573A1

公开(公告)日：2010-09-23

申请号：US12405748

申请日：2009-03-17

申请人： David Joa ,  Debashis Ghosh ,  David N. Joffe ,  Kurt Newman ,  Thayer S. Allison, JR. ,  Aaron Lai ,  Mark V. Krein ,  Sudeshna Banerjee ,  Yanghong Shao ,  Timothy John Bendel ,  Samuel Jeff Carter

发明人： David Joa ,  Debashis Ghosh ,  David N. Joffe ,  Kurt Newman ,  Thayer S. Allison, JR. ,  Aaron Lai ,  Mark V. Krein ,  Sudeshna Banerjee ,  Yanghong Shao ,  Timothy John Bendel ,  Samuel Jeff Carter

IPC分类号： G06Q10/00 ,  G06F17/30 ,  G06F17/40 ,  G06Q30/00 ,  G06Q40/00 ,  G06Q20/00

CPC分类号： G06Q30/02 ,  G06F16/24575 ,  G06Q20/10 ,  G06Q30/0204 ,  G06Q50/188

摘要： Systems and methods for consumer participation in a marketing survey and for development of marketing solicitations by corporate clients based on consumer transactional/demographic data are described. An individual seeking to participate in a marketing survey may first choose to be included in a database containing many surveys that have been added by corporate sponsors. The system may select a willing consumer for participation in the survey based on predefined preferred data metrics. Upon participation, the consumer may also receive a reward in the form of a cash payment or gift, which the system may credit directly to the consumer's bank account and/or to the consumer's account with a corporate affiliate. In addition, the platform may be used to generate marketing contact lists based on consumer demographic and transactional data for a corporate client.

摘要翻译： 描述了基于消费者交易/人口统计数据的消费者参与营销调查和公司客户开发营销征集的系统和方法。 寻求参与营销调查的个人可以首先选择被包含在包含许多由公司赞助商添加的调查的数据库中。 该系统可以基于预定义的优选数据度量来选择愿意参与调查的消费者。 参与后，消费者还可以以现金支付或礼物的形式获得奖励，系统可以直接向公司会员单位向消费者的银行帐户和/或消费者的账户信贷。 此外，平台可用于根据企业客户的消费者人口统计和交易数据来生成营销联系人列表。