AUTOMATED EVENT CORRELATION TO IMPROVE PROMOTIONAL TESTING
    3.
    发明申请
    AUTOMATED EVENT CORRELATION TO IMPROVE PROMOTIONAL TESTING 有权
    自动化事件相关,以改善推广测试

    公开(公告)号:US20140330635A1

    公开(公告)日:2014-11-06

    申请号:US14231442

    申请日:2014-03-31

    IPC分类号: G06Q30/02

    摘要: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions automatically account for covariates. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate general public promotion.

    摘要翻译: 通过大量和迭代地管理针对有针对性的细分亚群体使用高度粒度测试变量制定的促销活动来实施前瞻性优化促销的方法和装置。 多个测试促销自动计算协变量。 接收并分析了亚群体中个体的反应。 分析结果用于随后制定公众宣传。

    AUTOMATED PROMOTION FORECASTING AND METHODS THEREFOR
    4.
    发明申请
    AUTOMATED PROMOTION FORECASTING AND METHODS THEREFOR 审中-公开
    自动推广预测及其方法

    公开(公告)号:US20140330636A1

    公开(公告)日:2014-11-06

    申请号:US14231460

    申请日:2014-03-31

    IPC分类号: G06Q30/02

    摘要: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions formulated using highly granular test variables on purposefully segmented subpopulations. The plurality of test promotions are automatically proposed. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

    摘要翻译: 通过大量和迭代地管理针对有针对性的细分亚群体使用高度粒度测试变量制定的促销活动来实施前瞻性优化促销的方法和装置。 自动提出多个测试促销。 接收并分析了亚群体中个体的反应。 分析结果用于随后制定公众宣传推广。

    AUTOMATIC ONLINE PROMOTION TESTING UTILIZING SOCIAL MEDIA
    6.
    发明申请
    AUTOMATIC ONLINE PROMOTION TESTING UTILIZING SOCIAL MEDIA 审中-公开
    自动在线推广测试利用社会媒体

    公开(公告)号:US20160314485A1

    公开(公告)日:2016-10-27

    申请号:US14311249

    申请日:2014-06-21

    IPC分类号: G06Q30/02

    摘要: Methods and apparatus for implementing automatic online promotion testing utilizing social media personalized user data and/or non-personalized data are disclosed. The social media personalized user data (including user chatter and other personalized data) and/or non-personalized data and/or other data that may not even be associated with social media are employed as indicators to segment the user population into test populations for the purpose of administering the online test promotions and/or to segment the user responses to gain insights. The test promotions are administered via the social media platform. The insights are then employed to create generalized public promotions for administering to the greater public.

    摘要翻译: 公开了使用社交媒体个性化用户数据和/或非个性化数据实现自动在线推广测试的方法和装置。 采用社交媒体个性化用户数据(包括用户聊天和其他个性化数据)和/或非个性化数据和/或甚至可能不与社交媒体相关联的其他数据作为指标,以将用户群体分段成为 管理在线测试促销和/或分段用户响应以获得见解的目的。 测试促销活动通过社交媒体平台进行管理。 然后,这些见解被用于创建广泛的公共宣传,以便向更大的公众管理。

    AUTOMATIC MASS SCALE ONLINE PROMOTION TESTING
    8.
    发明申请
    AUTOMATIC MASS SCALE ONLINE PROMOTION TESTING 审中-公开
    自动质量在线推广测试

    公开(公告)号:US20160371719A1

    公开(公告)日:2016-12-22

    申请号:US14311250

    申请日:2014-06-21

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0242 G06Q30/0244

    摘要: Methods and apparatus for implementing automated online promotion testing in an efficient and platform-agnostic manner are disclosed. A test management module interacts with a concept generator module, a promotion analytics module, and agnostically interacts with promotion administering platforms to automatically generate, administer, and analyze a large number of test promotions to online consumers in a manner that minimizes labor-intensive changes to the promotion administering platforms.

    摘要翻译: 公开了以有效和平台不可知的方式实现自动在线升级测试的方法和装置。 测试管理模块与概念发生器模块,促销分析模块进行交互,并与促销管理平台进行无与伦比的互动,以便以最小化劳动密集型变更的方式自动生成,管理和分析大量的在线消费者的测试促销活动 促销管理平台。

    ADAPTIVE EXPERIMENTATION AND OPTIMIZATION IN AUTOMATED PROMOTIONAL TESTING
    9.
    发明申请
    ADAPTIVE EXPERIMENTATION AND OPTIMIZATION IN AUTOMATED PROMOTIONAL TESTING 审中-公开
    自动化推广测试中的自适应实验与优化

    公开(公告)号:US20140330633A1

    公开(公告)日:2014-11-06

    申请号:US14231426

    申请日:2014-03-31

    IPC分类号: G06Q30/02

    摘要: Methods and apparatus for implementing forward looking optimizing promotions by administering, in large numbers and iteratively, test promotions automatically formulated using highly granular test variables on subpopulations. The responses from individuals in the subpopulations are received and analyzed. The analysis result is employed to subsequently formulate a general public promotion.

    摘要翻译: 通过大量和迭代地管理在子群体上使用高度粒度测试变量自动制定的促销活动来实施前瞻性优化促销的方法和装置。 接收并分析了亚群体中个体的反应。 分析结果用于随后制定公众宣传推广。

    SYSTEMS AND METHODS FOR MANAGING BRAND LOYALTY
    10.
    发明申请
    SYSTEMS AND METHODS FOR MANAGING BRAND LOYALTY 有权
    用于管理品牌乐趣的系统和方法

    公开(公告)号:US20120290370A1

    公开(公告)日:2012-11-15

    申请号:US13470058

    申请日:2012-05-11

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0203

    摘要: A system for tracking brand interactions is provided. The system includes a memory and at least one processor coupled to the memory. The at least processor is configured to receive information defining a plurality of brand interactions, receive a first indication of a first interaction defined within the plurality of brand interactions from a first source system, receive a second indication of a second interaction defined within the plurality of brand interactions from a second source system different from the first source system, and record an association between the brand, the first interaction, the second interaction and the brand enthusiast.

    摘要翻译: 提供了跟踪品牌互动的系统。 该系统包括存储器和耦合到存储器的至少一个处理器。 所述至少处理器被配置为接收定义多个品牌交互的信息,从第一源系统接收在所述多个品牌交互内定义的第一交互的第一指示,接收在所述多个品牌交互中定义的第二交互的第二指示 与第一源系统不同的第二源系统的品牌互动,并记录品牌,第一交互,第二交互和品牌爱好者之间的关联。