摘要:
A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
摘要:
A method and apparatus for customizing content presented to individual users or user segments is provided. There may be three components, a web portal and toolbar component, a modeling component, and a scoring component. The web portal and toolbar component presents content items and collects data. The web portal and toolbar component generates user event data based on the user actions. The user event data is forwarded to the modeling component. The modeling component generates content scoring functions based on user event data and attributes of content items. Content scoring functions may be unique to individual user segments. The content scoring functions based on content features generate probability a content item will be viewed. The scoring component decides which content items are placed in a portal. The scoring component uses the scoring functions generated by the modeling component to rank content items in real time.
摘要:
Methods and systems for generating overlay data to supplement search results obtained as a result of an internet search for a query provided by a user. The method includes accessing a universal resource locator (URL) database having URLs that are processed. The URL database has information regarding the number of times a URL in the URL database has been bookmarked and any descriptive tags assigned to specific URLs in the URL database. Then, receiving the query provided by the user that generates search results, where each search result is associated with a URL. The method further includes, before displaying the search results, analyzing each URL of a plurality of the search results to identify if the URL is present in the accessed URL database, and applying overlay data to particular ones of the search results. The overlay data includes information regarding the number of times the URL has been bookmarked and includes particular descriptive tags from the URL database. In one embodiment, a detailed sub-query is associated with each overlay descriptive tag that includes the original query and the overlay descriptive tag.
摘要:
The present invention provides a method and system for customized search results in an advanced search results page including vertical searching pivot points for personalizing and refining searching operations. The method includes tracking user network activities and receiving a search query from the user, the search query including a plurality of search terms. The method and system includes identifying a plurality of preferred content sources based on the tracked network activities and retrieving content items in response to the search query. The method and system filters the content items based on the preferred content sources and therein generates a search result page displaying at least a portion of the filtered content items and at least one of the preferred content sources, wherein the display of the at least one preferred content source allows the user to pivot the search results portion based solely on the preferred content source.
摘要:
A system and method are disclosed for identifying and generating a potential user trail. The trail may be an anticipated browsing path for a user based on current and/or historical browsing data, including search logs, browsing histories, and other data. The trail may be displayed as a search result summary or with individual search results in response to receiving a search query.
摘要:
The present invention provides for a computerized method and system for presenting geolocated relevance-based content including determining a geographic location of a mobile processing device and identifying a plurality of search queries associated with the geographic location of the mobile processing device. The computerized method and system further includes generating at least one search result responsive to at least one of the plurality of queries associated with the geographic location of the mobile processing device. Therefore, in the method and system, the mobile processing device is presented with one or more search results based on the geographic location of the mobile processing device.
摘要:
The present invention provides a method and system for customized search results in an advanced search results page including vertical searching pivot points for personalizing and refining searching operations. The method includes tracking user network activities and receiving a search query from the user, the search query including a plurality of search terms. The method and system includes identifying a plurality of preferred content sources based on the tracked network activities and retrieving content items in response to the search query. The method and system filters the content items based on the preferred content sources and therein generates a search result page displaying at least a portion of the filtered content items and at least one of the preferred content sources, wherein the display of the at least one preferred content source allows the user to pivot the search results portion based solely on the preferred content source.
摘要:
A system and method are disclosed for identifying and generating a potential user trail. The trail may be an anticipated browsing path for a user based on current and/or historical browsing data, including search logs, browsing histories, and other data. The trail may be displayed as a search result summary or with individual search results in response to receiving a search query.
摘要:
The present invention provides a method and system for receiving a user privacy preference that indicates an amount of activity information that the user is willing to share in response to a reward, a value of the reward related to a degree of the user privacy preference. The method and system includes setting a privacy setting for the user based on the received user privacy preference. The method and system further includes tracking web browsing activity of the user during one or more web-browsing sessions based on the privacy setting to generate user activity information. The method and system further includes sending the user activity information and providing a reward to the user based on the user activity information sent.
摘要:
The present invention provides for a computerized method and system for presenting geolocated relevance-based content including determining a geographic location of a mobile processing device and identifying a plurality of search queries associated with the geographic location of the mobile processing device. The computerized method and system further includes generating at least one search result responsive to at least one of the plurality of queries associated with the geographic location of the mobile processing device. Therefore, in the method and system, the mobile processing device is presented with one or more search results based on the geographic location of the mobile processing device.