公开(公告)号：US20240048516A1

公开(公告)日：2024-02-08

申请号：US18488898

申请日：2023-10-17

Applicant: Dexcom, Inc.

Inventor： Andrea J. JACKSON ,  Subrai Girish PAI ,  Mark DERDZINSKI ,  Maritza S. POWELL ,  Joost Herman VAN DER LINDEN ,  Jessica S. LARRABEE

IPC: H04L51/214 ,  G06Q30/0201 ,  G06Q30/0251

CPC classification number: H04L51/214 ,  G06Q30/0201 ,  G06Q30/0264 ,  G06Q30/0271

Abstract: Certain aspects of the present disclosure relate to methods and systems for optimized delivery of communications including content to users of a software application. The method also includes obtaining, by a customer engagement platform (CEP), a set of cohort selection criteria for identifying a user cohort to deliver the content; identifying, by a data analytics platform (DAP), the user cohort to communicate with in accordance with the set of cohort selection criteria; identifying, by the DAP, one or more communication configurations for communicating with one or more sub-groups within the user cohort; and to each user of the user cohort, transmitting one or more communications based on the content and a corresponding communication configuration for a sub-group that may include the corresponding user; and measuring engagement outcomes associated with usage of the corresponding one or more communication configurations in communication with each of the sub-groups.

公开(公告)号：US20230077948A1

公开(公告)日：2023-03-16

申请号：US17931531

申请日：2022-09-12

Applicant: Dexcom, Inc.

Inventor： Andrea J. JACKSON ,  Subrai Girish PAI ,  Mark DERDZINSKI ,  Maritza S. POWELL ,  Joost Herman VAN DER LINDEN ,  Jessica S. LARRABEE

IPC: H04L51/214 ,  G06Q30/02

Abstract: Certain aspects of the present disclosure relate to methods and systems for optimized delivery of communications including content to users of a software application. The method also includes obtaining, by a customer engagement platform (CEP), a set of cohort selection criteria for identifying a user cohort to deliver the content; identifying, by a data analytics platform (DAP), the user cohort to communicate with in accordance with the set of cohort selection criteria; identifying, by the DAP, one or more communication configurations for communicating with one or more sub-groups within the user cohort; and to each user of the user cohort, transmitting one or more communications based on the content and a corresponding communication configuration for a sub-group that may include the corresponding user; and measuring engagement outcomes associated with usage of the corresponding one or more communication configurations in communication with each of the sub-groups.