公开(公告)号：US20110295688A1

公开(公告)日：2011-12-01

申请号：US12790523

申请日：2010-05-28

申请人： Dou SHEN ,  Michael ELIZAROV ,  Ying LI ,  Valeri LIBORSKI ,  Teresa B. MAH ,  Ismail PARSA

发明人： Dou SHEN ,  Michael ELIZAROV ,  Ying LI ,  Valeri LIBORSKI ,  Teresa B. MAH ,  Ismail PARSA

IPC分类号： G06F17/30 ,  G06Q30/00

CPC分类号： G06Q30/0255 ,  G06Q30/0241 ,  G06Q30/0256

摘要： Methods and computer-readable media are provided for defining user intent so that user intent can be determined and advertisements and other information can be provided to a user based on that user's intent. A topical expression is identified and is associated with attributes and actions. Actions indicate steps that can be performed to achieve a task associated with the topical expression. An intent structure is then generated. The intent structure illustrates a relationship between the identified topical expression and other topical expressions. User data may then be received and mapped to the intent structures to determine present and future user intent.

摘要翻译： 提供方法和计算机可读介质来定义用户意图，以便可以确定用户意图，并且可以基于该用户的意图向用户提供广告和其他信息。 识别主题表达，并与属性和动作相关联。 操作指示可以执行以实现与主题表达相关联的任务的步骤。 然后生成意图结构。 意图结构说明了所识别的局部表达与其他局部表达之间的关系。 然后可以接收用户数据并映射到意图结构以确定当前和未来的用户意图。