摘要:
A computer implemented method utilizing Insightful Dimensional Clustering (IDC) to extrapolate characteristics of subscribers that contact customer care to the entire subscriber base is disclosed. The combination of interaction content and IDC results in the spread of rich interaction characteristics to the entire subscriber base resulting in groupings of subscribers with similar characteristics including behavior, preferences, complaints, churn propensities, and pertinent retention offers.
摘要:
An Insightful Dimensional Clustering (IDC) application is disclosed. The insightful dimensional clustering engine may perform various functions, including, performing an iterative process to determine the identity of dimensions that are important to the tag and the identity of the segment of a population having a target behavior, segmenting the population within the data space into clusters, analyzing the resulting clusters for a high tag concentration, and displaying the resulting clusters to name a few. The insightful dimensional clustering engine may be implemented as one or more processes operating on a computer or server, or may be a specially adapted computer or hardware device configured to perform the one or more operations described herein.
摘要:
A Multi-Dimensional Offer Optimization™ (MDOO) process is provided that may be defined generally as an offer simulation engine that matches an offer most likely to be accepted to the customer most likely to accept it. In general terms, the present offer simulation engine is defined as a form of predictive analytics used to make informed decisions about how to best spend scarce marketing dollars. Predictive analytics encompasses a variety of techniques from analytical statistics to traditional data mining that examines current and historical data to make predictions about future events. More specifically, the MDOO process uses predictive analytics to make decisions concerning customer optimization to include, by way of example, new customer acquisition, customer loyalty, customer retention and customer profitability.