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公开(公告)号：US20110295723A1
公开(公告)日：2011-12-01
申请号：US12790486
申请日：2010-05-28
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0241 , G06Q10/087 , G06Q30/0283
摘要： Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database.
摘要翻译： 提供了系统和方法，用于自动化库存原料的预订和定价，其中每个原子在k维预订空间中定义了一个细粒度的流量目标。 在操作中，内容递送系统接收到由至少一些分段特征和成本目标组成的库存时隙的请求。 响应于该请求，内容传递系统从库存原子数据库检索目标库存槽中的每个原子的可用性。 另外，还获得了请求库存槽中每个原子的定价。 此后，内容传递系统将为广告商组装一个拟议的库存广告位，其中包括符合广告客户的成本目标的原子和建议的库存广告位的总成本。 如果接受，原子清单数据库可以更新，以反映提出的数据库中原子的新的不可用性。
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公开(公告)号：US08990103B2
公开(公告)日：2015-03-24
申请号：US12848721
申请日：2010-08-02
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0249 , G06Q30/0277
摘要： Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.
摘要翻译： 提供了用于在动态环境中从多个内容提供商管理电子内容的系统和方法。 在操作中，广告商可以通过提供指定库存空间中的所请求的原子库存空间和其他关联数据的活动请求来计划和预订电子广告活动。 此后，可以基于原子的估计可用性和由广告商指定的任何性能标准来生成所提出的活动。 建议的广告系列接受并预订后，可以与其他有效的广告系列一起管理拟议的广告系列。 这些活动的广告系列可以根据广告系列的相对优先级和库存空间中原子的估计可用性进行管理。
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公开(公告)号：US20120030036A1
公开(公告)日：2012-02-02
申请号：US12848721
申请日：2010-08-02
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0249 , G06Q30/0277
摘要： Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.
摘要翻译： 提供了用于在动态环境中从多个内容提供商管理电子内容的系统和方法。 在操作中，广告商可以通过提供指定库存空间中的所请求的原子库存空间和其他关联数据的活动请求来计划和预订电子广告活动。 此后，可以基于原子的估计可用性和由广告商指定的任何性能标准来生成所提出的活动。 建议的广告系列接受并预订后，可以与其他有效的广告系列一起管理拟议的广告系列。 这些活动的广告系列可以根据广告系列的相对优先级和库存空间中原子的估计可用性进行管理。
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