Abstract:
Service Access Codes (SACs) are special codes that are part of the standard North American Numbering Plan (NANP). Presented herein is a solution for which these special SACs can be used as addresses to wireless data and messaging applications without precluding their traditional use for voice calls. Accordingly, provided herein is an exemplary messaging address system and method for facilitating interaction between mobile subscribers and message-based applications. The system comprises: a communications network; and a message center system coupled to said communications network. The message center system comprises a processor configured to: associate destination addresses with corresponding data network addresses; said destination addresses formatted in accordance with a standard non-geographic numbering and administration plan, receive a mobile-originated message generated by a subscriber wireless device; said mobile-originated message including a destination address, translate said mobile-originated message's destination address into its corresponding data network address, and send said mobile-originated message to said corresponding data network address for receipt by a message-based application. In one embodiment of the invention, the destination address is formatted in accordance with the Numbering Plan (NANP) service access code (SAC) format.
Abstract:
Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.
Abstract:
Provided herein are exemplary techniques for determining and delivering, appropriate multimedia content comprising a combination of text, images, sounds, rich-text, animation, video, etc. to personal data communication devices (107), such as wireless cell-phones or wireless PDA's, based upon device specific information such as the network protocol used by the device, the network provider, the device capabilities (110), the current state of the device, user specified settings, etc. An application server (109) contains an interpreter capable of executing a set of instructions to manage the delivery and receipt of appropriate multimedia and simple text content to and from personal communication devices (107). Appropriate content (104) is sent to the personal data communication device (107) based on the network protocol used by the device, the network provider, the device capabilities, the current state of the device and user specified settings under the control of the interpreter. A plurality of device capability input handlers (108) controlled by the interpreter is used to capture the device capability of the personal data communication device (107).
Abstract:
Systems and methods are provided for delivering invitational content based on a prediction of the intent of a user. In particular, partial action sequences are identified in a journal of events associated with the user. Thereafter, the partial sequences are analyzed and scored based on their degree of proximity to completion. Based on this scoring, a queue of invitational content can then be generated, where the scoring can be used to select and order the invitational content for the user. In some configurations, the information in the journal can be used to determine future time intervals at which sequences will be completed by the user. Consequently, a queue can be adjusted to provide delivery of appropriate invitational content at these future time intervals.
Abstract:
Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional targeted segments. The targeted segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
Abstract:
Invitational content can be served to a user taking into account temporal considerations. By using temporal considerations, such as dayparts having a relationship to the content or the user, the content delivery system can better associate content to users to increase the relevance of the content to the user, to increase the user's interest in the content, and to increase the performance of the content delivery system as judged by the meeting of system objectives.
Abstract:
Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user.
Abstract:
The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment.
Abstract:
An electronic commerce system includes a client computer and a server computer interconnected by a public packet switched communications network. The client computer is programmed to transmit to the server computer an order acceptance request that includes a plurality of terms or conditions of a proposed offer for a purchase, including multiple options of at least one of the terms or conditions of the offer. The server computer is programmed to process the order acceptance request based on pre-programmed criteria and, based on the processing of the order acceptance request, to transmit to the client computer an order acceptance response that includes a plurality of amendments to the proposed offer for the purchase, including selection of an option of the at least one of the terms or conditions.
Abstract:
A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.