公开(公告)号：US20090282016A1

公开(公告)日：2009-11-12

申请号：US12116747

申请日：2008-05-07

申请人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

发明人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/951 ,  G06Q10/04

摘要： Systems and methods for building a prediction model to predict a degree of relevance between digital ads and a search query or webpage content are disclosed. Generally, an indication of relevance is received between a plurality of digital ads and one of a webpage content or a search query. A set of features is extracted from the plurality of digital ads and one of the webpage content or the search query. A prediction model is then built to predict a degree of relevance between the set of candidate digital ads and one of a second webpage content or a second search query, where the prediction model is built based at least one the received indication of relevance and the extracted set of features.

摘要翻译： 公开了用于构建预测模型以预测数字广告与搜索查询或网页内容之间的相关程度的系统和方法。 通常，在多个数字广告和网页内容之一或搜索查询之间接收到相关性的指示。 从多个数字广告和网页内容或搜索查询之一提取一组特征。 然后构建预测模型以预测候选数字广告集合与第二网页内容或第二搜索查询之一之间的相关程度，其中基于所接收到的相关性指示中的至少一个构建预测模型，并且提取 一套功能。

公开(公告)号：US20090282014A1

公开(公告)日：2009-11-12

申请号：US12116710

申请日：2008-05-07

申请人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

发明人： Evgeniy Gabrilovich ,  Vassilis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/334 ,  G06F16/951

摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and a search query are disclosed. Generally, an ad provider receives a digital ad request associated with a search query. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the search query associated with the digital ad request, and determines a degree of relevance between the set of candidate digital ads and the search query based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the search query, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.

摘要翻译： 公开了用于预测一组候选数字广告与搜索查询之间的相关程度的系统和方法。 通常，广告提供商接收与搜索查询相关联的数字广告请求。 广告提供商确定可以针对数字广告请求提供的一组候选数字广告。 相关性模块从所述候选数字广告集合和与数字广告请求相关联的搜索查询提取一组特征，并且基于预测模型确定候选数字广告集合和搜索查询之间的相关程度，并且 提取一组功能。 如果相关性模块确定候选数字广告的集合与搜索查询相关，则广告提供者可以响应于接收到的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

公开(公告)号：US20100010895A1

公开(公告)日：2010-01-14

申请号：US12169218

申请日：2008-07-08

申请人： Evgeniy Gabrilovich ,  Donald Metzler ,  Vanja Josifovski ,  Andrei Broder ,  Vassilis Plachouras ,  Vanessa Murdock ,  Massimiliano Ciaramita

发明人： Evgeniy Gabrilovich ,  Donald Metzler ,  Vanja Josifovski ,  Andrei Broder ,  Vassilis Plachouras ,  Vanessa Murdock ,  Massimiliano Ciaramita

IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06F7/06

CPC分类号： G06Q30/0256 ,  G06Q30/02

摘要： A predictor for determining a degree of relevance between a query rewrite and a search query is provided. The predictor may receive a search query from a user via a terminal and identify a set of candidate query rewrites associated with the search query. The predictor may then extract a set of features from advertisements associated with the query rewrites and the search query and determine a degree of relevance between the advertisements and the search query based on a prediction model. The predictor may then determine the degree of relevance between the rewrites and the search query based on the determined degree of relevance between the advertisements and the search query.

摘要翻译： 提供了用于确定查询重写和搜索查询之间的相关程度的预测器。 预测器可以经由终端从用户接收搜索查询，并且识别与搜索查询相关联的一组候选查询重写。 然后，预测器可以从与查询重写和搜索查询相关联的广告提取一组特征，并且基于预测模型确定广告和搜索查询之间的相关程度。 然后，预测器可以基于所确定的广告与搜索查询之间的相关度来确定重写和搜索查询之间的相关程度。

公开(公告)号：US20090282015A1

公开(公告)日：2009-11-12

申请号：US12116737

申请日：2008-05-07

申请人： Evgeniy Gabrilovich ,  Vassillis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

发明人： Evgeniy Gabrilovich ,  Vassillis Plachouras ,  Andrei Broder ,  Vanessa Murdock ,  Donald Metzler ,  Vanja Josifovski ,  Massimiliano Ciaramita ,  Marcus Fontoura

IPC分类号： G06F17/30

CPC分类号： G06Q30/02

摘要： Systems and methods for predicting a degree of relevance between a set of candidate digital ads and webpage content are disclosed. Generally, an ad provider receives a digital ad request associated with webpage content. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the webpage content, and determines a degree of relevance between the set of candidate digital ads and the webpage content based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the webpage content, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.

摘要翻译： 公开了用于预测一组候选数字广告和网页内容之间的相关程度的系统和方法。 通常，广告提供商接收与网页内容相关联的数字广告请求。 广告提供商确定可以针对数字广告请求提供的一组候选数字广告。 相关性模块从一组候选数字广告和网页内容中提取一组特征，并且基于预测模型和所提取的特征集合确定候选数字广告集合和网页内容之间的相关程度。 如果相关性模块确定候选数字广告的集合与网页内容相关，则广告提供者可以响应于所接收的数字广告请求，从一组候选数字广告服务一个或多个数字广告。

公开(公告)号：US20090254512A1

公开(公告)日：2009-10-08

申请号：US12062271

申请日：2008-04-03

申请人： Andrei Broder ,  Marcus Fontoura ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Lance Riedel

发明人： Andrei Broder ,  Marcus Fontoura ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  Lance Riedel

IPC分类号： G06F7/06 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06F16/951

摘要： A method is provided to match an advertisement to a search query comprising: receiving search results produced by a search engine in response to a search query; producing an ad query that includes, unigram features, classification features with respect to an external classification system, and phrase features; producing a plurality of representations of corresponding advertisements in terms of the same types of features; and selecting one or more advertisements based upon a measure of similarity of ad query features to advertisements represented in terms of the same features.

摘要翻译： 提供了一种将广告与搜索查询相匹配的方法，包括：响应于搜索查询，接收由搜索引擎产生的搜索结果; 产生包括关于外部分类系统的单位特征，分类特征和短语特征的广告查询; 根据相同类型的特征产生相应广告的多个表示; 以及基于广告查询特征与由相同特征表示的广告的相似度的度量来选择一个或多个广告。

公开(公告)号：US20120036122A1

公开(公告)日：2012-02-09

申请号：US12852415

申请日：2010-08-06

申请人： Andrei Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  George Mavromatis ,  Jianlin Wang ,  Donald Metzler

发明人： Andrei Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  George Mavromatis ,  Jianlin Wang ,  Donald Metzler

IPC分类号： G06F17/30

CPC分类号： G06F16/9535

摘要： Briefly, embodiments of a method or a system of contextual indexing of search results is disclosed.

摘要翻译： 简而言之，公开了搜索结果的上下文索引的方法或系统的实施例。

公开(公告)号：US20110093331A1

公开(公告)日：2011-04-21

申请号：US12581638

申请日：2009-10-19

申请人： Donald Metzler ,  Andrei Broder ,  Vanja Josifovski ,  Kishore Papineni ,  Alexander Smola ,  George Mavromatis ,  Evgeniy Gabrilovich

发明人： Donald Metzler ,  Andrei Broder ,  Vanja Josifovski ,  Kishore Papineni ,  Alexander Smola ,  George Mavromatis ,  Evgeniy Gabrilovich

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06F16/951 ,  G06Q30/0251

摘要： A contextual advertising system selects online advertisements for display on a network location. The system may transform page content of a page received in a platform over a network into a textual representation. In addition, the system may transform received site content of a site into a site signature. The site includes the page. The system then may correct the textual representation utilizing the site signature to produce modified textual representation. The system may utilize the modified textual representation to select an online advertisement. Considering a page in the context of the entire website to which it belongs leads to better understanding and interpretation of the page topic(s) and thus yields more accurate ad matching.

摘要翻译： 上下文广告系统选择在线广告以在网络位置上显示。 系统可以将通过网络在平台中接收的页面的页面内容转换为文本表示。 此外，系统可以将站点的接收站点内容转换为站点签名。 该网站包括该页面。 然后，系统可以使用站点签名来校正文本表示以产生经修改的文本表示。 该系统可以使用经修改的文本表示来选择在线广告。 考虑到其所属整个网站的上下文中的一个页面可以更好地理解和解释页面主题，从而产生更准确的广告匹配。

公开(公告)号：US20120166291A1

公开(公告)日：2012-06-28

申请号：US12977313

申请日：2010-12-23

申请人： Andrei Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  George Mavromatis ,  Benjamin Rey

发明人： Andrei Broder ,  Evgeniy Gabrilovich ,  Vanja Josifovski ,  George Mavromatis ,  Benjamin Rey

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0256 ,  G06Q30/0273 ,  G06Q30/0275

摘要： A system and method of generating bid values for sponsored search includes steps or acts of: receiving a bid phrase for an advertisement for an item, wherein the bid phrase specifies a search query for which the advertisement should be displayed; receiving first information at a first input/output interface, the first information related to a bidding behavior of the advertiser; receiving second information at a second input/output interface, the second information relating to a history of bids by other advertisers for the bid phrase; and generating a bid value for the bid phrase submitted for the advertisement for the search query, based on the information received.

摘要翻译： 生成赞助搜索的投标价值的系统和方法包括以下步骤或动作：接收用于项目的广告的投标短语，其中所述投标短语指定应显示该广告的搜索查询; 在第一输入/输出界面处接收第一信息，所述第一信息与所述广告主的投标行为相关; 在第二输入/输出界面处接收第二信息，所述第二信息涉及其他广告商针对所述投标短语的出价历史; 以及基于所接收的信息，为针对搜索查询的广告提交的投标短语生成出价值。

公开(公告)号：US20110264640A1

公开(公告)日：2011-10-27

申请号：US12764469

申请日：2010-04-21

申请人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

发明人： Marcus Fontoura ,  Vanja Josifovski ,  Evgeniy Gabrilovich ,  Bo Pang ,  Yejin Choi ,  Mauricio Riguette Mediano

IPC分类号： G06F17/30

CPC分类号： G06Q30/0241 ,  G06F17/30312 ,  G06Q30/0277

摘要： A system and a system are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.

摘要翻译： 提供了一种系统和系统，用于使用外部来源（例如登陆页面）来进行赞助搜索广告选择。 在一个示例中，系统识别外部源的一个或多个区域。 一个或多个区域与查询相关。 外部来源包括一个源，其中包含可用于扩展广告选择过程的相关数据。 系统从一个或多个区域提取一个或多个特征。 系统确定一个或多个特征中的哪一个与项目索引相关。 然后，系统通过使用与项目索引相关的一个或多个特征来增加项目选择过程。

公开(公告)号：US20100293184A1

公开(公告)日：2010-11-18

申请号：US12465077

申请日：2009-05-13

申请人： Vanja Josifovski ,  Andrei Broder ,  Patrick Pantel ,  Ana-Maria Popescu ,  Evgeniy Gabrilovich ,  William Swei Chang

发明人： Vanja Josifovski ,  Andrei Broder ,  Patrick Pantel ,  Ana-Maria Popescu ,  Evgeniy Gabrilovich ,  William Swei Chang

IPC分类号： G06F17/30

CPC分类号： G06Q30/08 ,  G06Q30/02

摘要： The present invention provides a method and system for determining related bid terms. The method and system includes accessing a term database to determine a plurality of term pairs, the term pairs being paired terms bidded together in a term bidding operating environment. In the method and system, for each of the plurality of term pairs, the method and system includes determining similarity values for each of the term pairs. The method and system further includes generating a similarity matrix using the determined similarity values. And, the method and system includes generating an output result based on a co-bidded relationship between at least one of the terms and advertising information.

摘要翻译： 本发明提供了一种用于确定相关投标术语的方法和系统。 方法和系统包括访问术语数据库以确定多个术语对，术语对是在术语投标操作环境中一起投标的配对术语。 在方法和系统中，对于多个术语对中的每一个，该方法和系统包括确定每个术语对的相似度值。 所述方法和系统还包括使用所确定的相似度值来生成相似性矩阵。 并且，所述方法和系统包括基于所述术语中的至少一个与广告信息之间的共同关系生成输出结果。