公开(公告)号：US20180174230A1

公开(公告)日：2018-06-21

申请号：US15383919

申请日：2016-12-19

Applicant: Facebook, Inc.

Inventor： Harsh Doshi ,  Xin Liu ,  Chandrashekhar Nagarajan ,  Anand Sumatilal Bhalgat ,  Wenjie Fu ,  Subha Ramakrishna Gummadi ,  Dianshi Li

IPC: G06Q40/02 ,  G06Q30/06

CPC classification number: G06Q40/02 ,  G06Q30/0601 ,  G06Q50/00

Abstract: An online system presents different content items to different sets of users to evaluate how changes to content or changes to the online system affect user interaction with the content items or presentation of the content items. However, if the online system receives compensation for presenting different content items, the online system may receive a disproportionate amount of compensation for presenting one of the content items that improves user interaction. To prevent such disproportionate allocation of compensation between presentation of different contents items, the online system allocates sets of users to whom different content items are eligible to be presented to maintain a specified budget for presenting the different content items. The online system also differently allocates users across sets to whom different content items are eligible for presentation to prevent biasing of users from presentation of other different content items to users done in parallel.