公开(公告)号：US20150220976A1

公开(公告)日：2015-08-06

申请号：US14169513

申请日：2014-01-31

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  Zhi Zhong

IPC: G06Q30/02

CPC classification number: G06Q30/0249 ,  G06Q30/0273

Abstract: An online system provides identifies multiple candidate budgets to an advertiser requesting presentation of advertisements via the online system. The advertiser may select a candidate budget used for presenting advertisements via the online system. A default budget may be identified from the candidate budgets to increase the likelihood of the advertiser selecting the default budget. The candidate budgets and the default budget are determined by the online system to maximize the likelihood that an advertiser elects to present advertisements via the online system or to maximize revenue received the online system for presenting advertisements from the advertiser. Various factors are specific to the advertiser, the object being advertised, and other contextual information may be used to determine the candidate budgets.

Abstract translation: 在线系统提供了通过在线系统向广告商请求呈现广告的多个候选预算。 广告商可以通过在线系统选择用于呈现广告的候选预算。 可以从候选预算中识别默认预算，以增加广告商选择默认预算的可能性。 候选人预算和默认预算由在线系统确定，以最大化广告商选择通过在线系统呈现广告的可能性，或者最大限度地获得在线系统以从广告商呈现广告的收益。 广告商具体的各种因素，被广告的对象，以及其他上下文信息可用于确定候选预算。

公开(公告)号：US20150256557A1

公开(公告)日：2015-09-10

申请号：US14198810

申请日：2014-03-06

Applicant: Facebook, Inc.

Inventor： Mark Kar Hong Wong ,  Benjamin K. Billings ,  Joshua D. Williams ,  Cameron Chuk Hing Wu ,  Christopher Triolo

IPC: H04L29/06 ,  H04L29/08

CPC classification number: H04L63/20 ,  G06Q50/01 ,  H04L63/08 ,  H04L67/20 ,  H04L67/306

Abstract: A social networking system allows entities to delegate actions performed on behalf of the entity to social networking system users by assigning one or more roles to social networking system users. Roles may be assigned based on information associated with the entity by the social networking system. Different roles are associated with sets of permissions specifying actions a user associated with a role is authorized to perform on behalf of the entity via the social networking system. Certain permissions of a role associated with the user may be associated with additional users by the user. A persona including a subset of information associated with a user by the social networking system may be created for a user assigned a role, allowing the user to limit information accessible to additional users connected to the persona.

Abstract translation: 社交网络系统允许实体通过向社交网络系统用户分配一个或多个角色来代表代表实体执行的动作到社交网络系统用户。 角色可以基于社交网络系统与实体相关联的信息来分配。 不同的角色与权限集相关联，指定与角色相关联的用户被授权通过社交网络系统代表实体执行的动作。 与用户相关联的角色的某些权限可能与用户的其他用户相关联。 可以为分配角色的用户创建包括社交网络系统与用户相关联的信息子集的角色，允许用户限制可连接到角色的附加用户可访问的信息。

公开(公告)号：US09754283B2

公开(公告)日：2017-09-05

申请号：US14169513

申请日：2014-01-31

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  Zhi Zhong

IPC: G06Q30/02

CPC classification number: G06Q30/0249 ,  G06Q30/0273

Abstract: An online system provides identifies multiple candidate budgets to an advertiser requesting presentation of advertisements via the online system. The advertiser may select a candidate budget used for presenting advertisements via the online system. A default budget may be identified from the candidate budgets to increase the likelihood of the advertiser selecting the default budget. The candidate budgets and the default budget are determined by the online system to maximize the likelihood that an advertiser elects to present advertisements via the online system or to maximize revenue received the online system for presenting advertisements from the advertiser. Various factors are specific to the advertiser, the object being advertised, and other contextual information may be used to determine the candidate budgets.

公开(公告)号：US10373270B2

公开(公告)日：2019-08-06

申请号：US14053567

申请日：2013-10-14

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  Abheek Anand

IPC: G06Q30/02 ,  G06Q50/00 ,  G06Q30/00

Abstract: To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.

公开(公告)号：US09785976B2

公开(公告)日：2017-10-10

申请号：US14102794

申请日：2013-12-11

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  William Schurman

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01

Abstract: A social networking system generates an advertisement, a recommended budget, and recommended targeting criteria for an object maintained by the social networking system for presentation to social networking system users. Information associated with the object by the social networking system is used to generate elements of the advertisement, the recommended budget, and the recommended targeting criteria. Different budgets, each associated with a predicted return on investment, may be determined, allowing an advertiser to select a budget based on the return the advertiser receives from presentation of the advertisement. Additionally, an advertiser may modify the recommended targeting criteria, recommended budget, or elements of the generated advertisement to customize presentation or distribution of the advertisement.

公开(公告)号：US09602541B2

公开(公告)日：2017-03-21

申请号：US14198810

申请日：2014-03-06

Applicant: Facebook, Inc.

Inventor： Mark Kar Hong Wong ,  Benjamin K. Billings ,  Joshua D. Williams ,  Cameron Chuk Hing Wu ,  Christopher Triolo

IPC: H04L29/06 ,  H04L29/08 ,  G06Q50/00

CPC classification number: H04L63/20 ,  G06Q50/01 ,  H04L63/08 ,  H04L67/20 ,  H04L67/306

Abstract: A social networking system allows entities to delegate actions performed on behalf of the entity to social networking system users by assigning one or more roles to social networking system users. Roles may be assigned based on information associated with the entity by the social networking system. Different roles are associated with sets of permissions specifying actions a user associated with a role is authorized to perform on behalf of the entity via the social networking system. Certain permissions of a role associated with the user may be associated with additional users by the user. A persona including a subset of information associated with a user by the social networking system may be created for a user assigned a role, allowing the user to limit information accessible to additional users connected to the persona.

公开(公告)号：US20150161673A1

公开(公告)日：2015-06-11

申请号：US14102794

申请日：2013-12-11

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  William Schurman

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01

Abstract: A social networking system generates an advertisement, a recommended budget, and recommended targeting criteria for an object maintained by the social networking system for presentation to social networking system users. Information associated with the object by the social networking system is used to generate elements of the advertisement, the recommended budget, and the recommended targeting criteria. Different budgets, each associated with a predicted return on investment, may be determined, allowing an advertiser to select a budget based on the return the advertiser receives from presentation of the advertisement. Additionally, an advertiser may modify the recommended targeting criteria, recommended budget, or elements of the generated advertisement to customize presentation or distribution of the advertisement.

Abstract translation: 社交网络系统为社交网络系统维护的对象生成广告，推荐预算和推荐的目标标准，以呈现给社交网络系统用户。 通过社交网络系统与对象相关的信息用于生成广告元素，推荐预算和推荐的定位条件。 可以确定与预测的投资回报率相关联的各种预算，允许广告商根据广告商从广告的呈现接收的回报来选择预算。 此外，广告客户可以修改推荐的定位条件，推荐预算或生成的广告的元素，以定制广告的展示或分发。

公开(公告)号：US20150106192A1

公开(公告)日：2015-04-16

申请号：US14053567

申请日：2013-10-14

Applicant: Facebook, Inc.

Inventor： Dong Guo ,  Mark Kar Hong Wong ,  Abheek Anand

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0246 ,  G06Q30/0269

Abstract: To promote an object maintained by a social networking system, an advertiser identifies the object to the social networking system. Based on the user interaction with one or more posts associated with the object, the social networking system selects one or more candidate posts from the one or more posts. Promotion efficacies of each candidate post for a group of users having one or more common demographic characteristics are determined and a candidate post is selected based at least in part on the promotion efficacies. The selected candidate post may be identified to the advertiser or presented to additional users having the common demographic characteristic by the social networking system.

Abstract translation: 为了促进由社交网络系统维护的对象，广告商将对象标识到社交网络系统。 基于与与对象相关联的一个或多个帖子的用户交互，社交网络系统从一个或多个帖子中选择一个或多个候选帖子。 确定具有一个或多个共同人口特征的一组用户的每个候选职位的促进效力，并且至少部分地基于晋升功效来选择候选职位。 可以向广告商识别所选择的候选帖子，或者通过社交网络系统将其呈现给具有共同人口特征的附加用户。