公开(公告)号：US20180253756A1

公开(公告)日：2018-09-06

申请号：US15447640

申请日：2017-03-02

Applicant: Facebook, Inc.

Inventor： Michael Charles Bailey ,  Anand Sumatilal Bhalgat ,  Dominic Coey

IPC: G06Q30/02

CPC classification number: G06Q30/0249 ,  G06Q50/01

Abstract: An online system determines a change in of revenue received when a budget for presenting content received from a publishing user is increased. Based on the change in revenue to the online system, the online system determines a subsidy that the online system can provide to one or more publishing users that increases revenue received by the online system from the publishing users, while accounting for the subsidy. To determine the change in revenue for determining the subsidy, the online system selects a subset of publishing users, increases budgets for content presentation provided by the subset of publishing users, and determines changes in revenue to the online system from the increased budgets.

公开(公告)号：US20190102466A1

公开(公告)日：2019-04-04

申请号：US15721577

申请日：2017-09-29

Applicant: Facebook, Inc.

Inventor： Lu Wang ,  Shengbo Guo ,  Grace Louise Jackson ,  Kristin S. Hendrix ,  Yue Zhuo ,  Seyoung Park ,  Yixian Zhu ,  Christopher John Leggetter ,  James Li ,  Michael Charles Bailey

IPC: G06F17/30 ,  H04L29/08 ,  G06Q50/00

CPC classification number: G06F16/9535 ,  G06F16/9574 ,  G06F16/9577 ,  G06F16/958 ,  G06Q30/02 ,  G06Q50/01 ,  H04L67/22 ,  H04L67/306

Abstract: An online system receives posts that include links to various external pages and presents those posts to users of the online system. When the online system determines an opportunity to present a post to a particular viewing user of the online system, the online system determines a quality metric and an associated value score for the post. The quality metric is determined as a likelihood that the viewing user will view the external page for less than a threshold time period, and is used to adjust the associated value score. The online system compares the value score of the post to the value scores of other posts and selects one or more of the compared posts for presentation to the viewing user of the online system.

公开(公告)号：US10565613B2

公开(公告)日：2020-02-18

申请号：US14671991

申请日：2015-03-27

Applicant: Facebook, Inc.

Inventor： Eric Michael Sodomka ,  Michael Charles Bailey

IPC: G06Q30/02

Abstract: An advertising simulation system performs simulation of advertising results. The advertising results indicate the results of a simulated auction for a set of ad queries that are provided advertisements from available advertisements. The simulated auction applies an advertising model to perform an auction using advertising conditions. As advertisers are selected to provide advertisements to individual ad queries, advertising conditions, such as advertiser's bidding amounts, may change. To effectively simulate a large number of ad queries, the advertising segments simulation and performs simulation of each segment. Each segment's ad results may affect the conditions of a subsequent segment, and the change in conditions may change the size of a subsequent segment.

公开(公告)号：US20180039702A1

公开(公告)日：2018-02-08

申请号：US15229054

申请日：2016-08-04

Applicant: Facebook, Inc.

Inventor： Michael Charles Bailey ,  Alexander Peysakhovich ,  Virot Chiraphadhanakul

IPC: G06F17/30 ,  G06N99/00

CPC classification number: G06F16/9535 ,  G06F16/252 ,  G06N20/00

Abstract: Systems, methods, and non-transitory computer readable media are configured to select a first content item and a second content item to display to each user of a plurality of users in pairwise comparison in a survey associated with a content feed of the user. A selection by each user of the plurality of users of one of the first content item and the second content item can be obtained via a user interface. A ranking model configured to assign a score indicative of quality of each content item of a plurality of content items associated with content feeds based at least in part on the selections by the plurality of users can be determined.

公开(公告)号：US20160283974A1

公开(公告)日：2016-09-29

申请号：US14671991

申请日：2015-03-27

Applicant: Facebook, Inc.

Inventor： Eric Michael Sodomka ,  Michael Charles Bailey

IPC: G06Q30/02 ,  G06F17/50

CPC classification number: G06Q30/0247 ,  G06Q30/0275

Abstract: An advertising simulation system performs simulation of advertising results. The advertising results indicate the results of a simulated auction for a set of ad queries that are provided advertisements from available advertisements. The simulated auction applies an advertising model to perform an auction using advertising conditions. As advertisers are selected to provide advertisements to individual ad queries, advertising conditions, such as advertiser's bidding amounts, may change. To effectively simulate a large number of ad queries, the advertising segments simulation and performs simulation of each segment. Each segment's ad results may affect the conditions of a subsequent segment, and the change in conditions may change the size of a subsequent segment.

Abstract translation: 广告模拟系统对广告结果进行模拟。 广告结果表示为可用广告提供的广告提供的一组广告查询的模拟拍卖结果。 模拟拍卖应用广告模式，以使用广告条件进行拍卖。 由于广告客户被选择为单独的广告查询提供广告，所以广告条件（例如广告客户的出价金额）可能会改变。 为了有效地模拟大量的广告查询，广告片段模拟并对每个细分进行模拟。 每个分段的广告结果可能会影响后续分段的条件，并且条件的更改可能会改变后续分段的大小。

公开(公告)号：US10387516B2

公开(公告)日：2019-08-20

申请号：US15721577

申请日：2017-09-29

Applicant: Facebook, Inc.

Inventor： Lu Wang ,  Shengbo Guo ,  Grace Louise Jackson ,  Kristin S. Hendrix ,  Yue Zhuo ,  Seyoung Park ,  Yixian Zhu ,  Christopher John Leggetter ,  James Li ,  Michael Charles Bailey

IPC: G06F16/9535 ,  G06Q50/00 ,  H04L29/08 ,  G06F16/958 ,  G06F16/957 ,  G06Q30/02

Abstract: An online system receives posts that include links to various external pages and presents those posts to users of the online system. When the online system determines an opportunity to present a post to a particular viewing user of the online system, the online system determines a quality metric and an associated value score for the post. The quality metric is determined as a likelihood that the viewing user will view the external page for less than a threshold time period, and is used to adjust the associated value score. The online system compares the value score of the post to the value scores of other posts and selects one or more of the compared posts for presentation to the viewing user of the online system.

公开(公告)号：US20190164196A1

公开(公告)日：2019-05-30

申请号：US15826392

申请日：2017-11-29

Applicant: Facebook, Inc.

Inventor： Sijian Tang ,  Shengbo Guo ,  Jiayi Wen ,  Gregory Matthew Marra ,  James Li ,  Seiji James Yamamoto ,  Grace Louise Jackson ,  Kristin S. Hendrix ,  Benxiong Wu ,  Jiun-Ren Lin ,  Sara Lee Su ,  Panagiotis Papadimitriou ,  Michael Charles Bailey ,  Cristian Orellana ,  Emanuel Alexandre Strauss

IPC: G06Q30/02 ,  G06F3/0482 ,  G06F17/30 ,  G06N5/02

Abstract: The disclosed computer-implemented method may include (1) sampling links from an online system, (2) receiving, from a human labeler for each of the links, a label indicating whether the human labeler considers a landing page of the link to be a low-quality webpage, (3) deriving features from a landing page of each of the links, (4) using the label and the features of each of the links to train a model configured to predict a likelihood that a link is to a low-quality webpage, (5) identifying content items that are candidates for a content feed of a user of the online system, (6) applying the model to a link of each of the content items to determine a ranking of the content items, and (7) displaying the content items in the content feed of the user based on the ranking. Various other methods, systems, and computer-readable media are also disclosed.