公开(公告)号：US20170186029A1

公开(公告)日：2017-06-29

申请号：US14983449

申请日：2015-12-29

Applicant: Facebook, Inc.

Inventor： Cassidy Jake Morris ,  Max Christian Eulenstein ,  Tanmoy Chakraborty ,  Joshua Elliot Geller ,  Nikola Mihajlovic

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0243 ,  G06Q30/0275 ,  G06Q50/01

Abstract: An online system, such as a social networking system, displays a plurality of advertisements to users. The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a similar group of users, to generate a relevance score. The relevance score can be provided to an advertiser as a way to quantify the effectiveness of the ad, and it reflects user engagement with the advertisement. In some embodiments, a projected relevance score can be calculated for a prospective advertisement by analyzing the content of the prospective ad prior to receiving user engagement data by comparing the prospective advertisement's content to other ads for which user engagement data does exist.