-
公开(公告)号：US20190102806A1
公开(公告)日：2019-04-04
申请号：US15721664
申请日：2017-09-29
Applicant: Facebook, Inc.
Inventor： Harsh Doshi , Wei Wei , Zeyue Chen , Tanmoy Chakraborty , Sagar Chordia , Peng Chen
IPC: G06Q30/02 , H04N21/262 , H04N21/81
Abstract: An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.
-
2.发明申请公开(公告)号：US20180158073A1
公开(公告)日：2018-06-07
申请号：US15887844
申请日：2018-02-02
Applicant: Facebook, Inc.
Inventor： Tanmoy Chakraborty , Ke Pan , Sourav Chatterji
CPC classification number: G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246 , G06Q50/01
Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.
-
3.发明申请公开(公告)号：US20150332314A1
公开(公告)日：2015-11-19
申请号：US14279280
申请日：2014-05-15
Applicant: Facebook, Inc.
Inventor： Tanmoy Chakraborty , Ke Pan , Sourav Chatterji
CPC classification number: G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0246 , G06Q50/01
Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.
Abstract translation: 社交网络系统通过修改包括有机内容项目和广告在内的排名来动态调整呈现给用户的多个广告以及有机内容项目。 基于与每个有机内容项目的用户交互的期望量，针对有机内容项目生成部分参与分数，并且基于与每个有机内容项目相关联的预期用户交互和出价量，为广告生成分数。 从部分参与分数和分数中确定测量用户与内容Feed的估计交互的参与分数，包括没有广告的有机内容项目以及测量用户与包括有机内容项目和广告的内容Feed的估计交互的额外参与分数。 额外参与分数与参与度分数之间的差异修改了用于组合预期用户交互和出价金额以产生广告评分的转换因子。
-
公开(公告)号：US10896239B1
公开(公告)日：2021-01-19
申请号：US15910001
申请日：2018-03-01
Applicant: Facebook, Inc.
Inventor： Taedong Kim , Zhiye Fei , Tanmoy Chakraborty , Lei Wang
IPC: G06F16/958 , H04L29/08 , G06F16/955
Abstract: An online system accesses a content item containing a link to an external landing page. When an opportunity to present content to a viewing user occurs, the system determines a quality metric for the content item. The system further determines, based on the attributes of the external page, a quality metric for the external page. The quality metric for the external page is adjusted based on the quality metric of the content item. The system computes a value score for the content item based on the quality metrics for the content item and the external page. The content item is ranked against other content items for presentation in the opportunity. Content items are selected by the system and sent for presentation to the viewing user.
-
5.发明申请Adjusting Reserve Prices For Advertisements Presented To Social Networking System Users 审中-公开调整社会网络系统用户广告的保留价格公开(公告)号：US20150106191A1
公开(公告)日：2015-04-16
申请号：US14051291
申请日：2013-10-10
Applicant: Facebook, Inc.
Inventor： Hong Ge , Lars Seren Backstrom , Tanmoy Chakraborty , Chinmay Deepak Karande
IPC: G06Q30/02
CPC classification number: G06Q30/0275 , G06Q30/0246 , G06Q30/0269
Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a minimum bid amount associated with advertisements eligible for presentation to the user. Increasing the minimum bid amount decreases the number of advertisements presented to the user while decreasing the minimum bid amount increases the number of advertisements presented to the user. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined. A target score is determined based on the engagement scores, and a difference between the target score and a threshold value is used to modify a minimum price of advertisements eligible for presentation to the user.
Abstract translation: 社交网络系统通过修改与有资格呈现给用户的广告相关联的最低投标金额来动态调整呈现给用户的多个广告以及有机内容项目。 提高最低投标金额减少了向用户呈现的广告数量，同时降低了最低出价金额，增加了呈现给用户的广告数量。 测定用户与内容提要的估计交互的参与分数，包括没有广告的有机内容项，以及测量用户与包括有机内容项和广告在内的内容的估计交互的参与分数。 基于参与分数确定目标分数，并且使用目标分数与阈值之间的差异来修改符合呈现给用户的广告的最低价格。
-
Patent Agency Ranking
公开(公告)号：US10664875B2
公开(公告)日：2020-05-26
申请号：US15721664
申请日：2017-09-29
Applicant: Facebook, Inc.
Inventor： Harsh Doshi , Wei Wei , Zeyue Chen , Tanmoy Chakraborty , Sagar Chordia , Peng Chen
IPC: H04N7/10 , H04N7/025 , G06Q30/02 , H04N21/81 , H04N21/262 , H04N21/258
Abstract: An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.
-
公开(公告)号：US20190130444A1
公开(公告)日：2019-05-02
申请号：US15802335
申请日：2017-11-02
Applicant: Facebook, Inc.
Inventor： Zhiye Fei , Manas Somaiya , Tanmoy Chakraborty , Lei Wang , Taedong Kim
Abstract: Methods and systems are described herein for predicting the quality of content items for display to a user of an online system. The method involves training a model to predict user values for content items based on ratings provided by a panel of professional raters for a set of content items. The trained model receives embeddings for a viewing user of the online system and for a page associated with a content item along with edge factors representing the viewing user's interactions on the online system and generates a user value representing the predicted quality of the content item for the viewing user. The method further involves combining the predicted user value with a user interaction score for the content item to generate a content item score used to determine whether to display the content item to the viewing user.
-
公开(公告)号：US20180150886A1
公开(公告)日：2018-05-31
申请号：US15363848
申请日：2016-11-29
Applicant: Facebook, Inc.
Inventor： Lei Wang , Tanmoy Chakraborty
IPC: G06Q30/02
CPC classification number: G06Q30/0275 , G06Q30/0254
Abstract: An online system receives requests from content providers to present content to a target user of the online system. A threshold value for the target user in an auction is determined based on historical auction data associated with the target user and only content items with maximum bid values greater than or equal to the threshold value can win an auction to present the content item to the target user. A winning candidate content item and a bid value for the winning content item are determined. The online system calculates a winning bid value based on a function of a total bid value of the second place candidate content item, an organic bid value of the winning content item and the threshold value determined for the target user. The content provider of the winning content item is charged the larger of the threshold value or the winning bid value.
-
公开(公告)号：US20170186029A1
公开(公告)日：2017-06-29
申请号：US14983449
申请日：2015-12-29
Applicant: Facebook, Inc.
Inventor： Cassidy Jake Morris , Max Christian Eulenstein , Tanmoy Chakraborty , Joshua Elliot Geller , Nikola Mihajlovic
CPC classification number: G06Q30/0243 , G06Q30/0275 , G06Q50/01
Abstract: An online system, such as a social networking system, displays a plurality of advertisements to users. The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a similar group of users, to generate a relevance score. The relevance score can be provided to an advertiser as a way to quantify the effectiveness of the ad, and it reflects user engagement with the advertisement. In some embodiments, a projected relevance score can be calculated for a prospective advertisement by analyzing the content of the prospective ad prior to receiving user engagement data by comparing the prospective advertisement's content to other ads for which user engagement data does exist.
-
10.发明申请Repositioning Previously Presented Content Items For Presentation To A User Via An Updated News Feed 审中-公开重新定位以前介绍的内容项目，以通过更新的新闻稿向用户呈现公开(公告)号：US20160027061A1
公开(公告)日：2016-01-28
申请号：US14341680
申请日：2014-07-25
Applicant: Facebook, Inc
Inventor： Tanmoy Chakraborty , Anand Sumatilal Bhalgat , Chinmay Deepak Karande
CPC classification number: G06Q30/0269 , G06Q30/0275 , G06Q50/01
Abstract: A social networking system presents content items, such as news feed stories and advertisements, to a user of the social networking system via a news feed. The social networking system determines to again present a content item via the news feed or to present a previously presented content item in a different position of the news feed. The social networking system identifies additional content items to present to the user as well as content items previously presented to the user. The social networking system scores the additional content items and the previously presented content items, accounting for a cost of removing the previously presented content item from its original position for presentation in the alternative position. Based on the score the social networking system ranks the content items selects, based on the rank, content items to present to the user.
Abstract translation: 社交网络系统通过新闻提供向社交网络系统的用户提供诸如新闻馈送故事和广告等内容。 社交网络系统确定再次通过新闻馈送呈现内容项目，或者将新出现的内容项呈现在新闻提要的不同位置。 社交网络系统识别向用户呈现的附加内容项目以及先前呈现给用户的内容项目。 社交网络系统对附加内容项目和先前呈现的内容项目进行分数，从而将先前呈现的内容项目从其原始位置移除以便呈现在替代位置的成本。 基于分数，社交网络系统根据排名，内容项目选择内容项目，将内容项目呈现给用户。
-
-
-
-
-
-
-
-
-
Search Results
21
records
(took 0.017 seconds)
