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公开(公告)号：US10992720B1
公开(公告)日：2021-04-27
申请号：US16167257
申请日：2018-10-22
Applicant: Facebook, Inc.
Inventor： Janaka Liyanage , Wenrui Zhao , Louis Eisenberg , Danilo Torres de Sa Resende , Eric Michel Giovanola , David Gross-Baser , Ami Vora , Srikant Ramakrishna Ayyar , Ajoy Joseph Frank
Abstract: A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
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公开(公告)号：US09846746B2
公开(公告)日：2017-12-19
申请号：US14548703
申请日：2014-11-20
Applicant: Facebook, Inc.
Inventor： Deniz Demir , Islam Farid Hamed AbdelRahman , Yingsheng Gao , Liang He , Ajoy Joseph Frank , Wenrui Zhao , Maxim Sokolov , Reid Steven Gershbein
IPC: G06F17/30
CPC classification number: G06F17/30867 , G06F17/30324
Abstract: A system determines a set of users satisfying a given criteria based on attribute values of the users. The system associates each value of an attribute with a representation of users having that attribute value. The representation of users may be an enumeration of users or a bit index. The system receives a request for determining a set of users satisfying a given criterion. The system identifies a logical operation based on the criterion and performs the logical operation to determine the set of users. The representation of the set of users may be distributed across a plurality of processors, allowing the system to perform the logical operation in parallel. The system may further determine statistical information describing a characteristic of the set of users, for example, page likes by the set of users. The statistical information may be presented to a business for analyzing their target audience.
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Patent Agency Ranking
公开(公告)号：US20160140620A1
公开(公告)日：2016-05-19
申请号：US14542397
申请日：2014-11-14
Applicant: Facebook, Inc.
Inventor： Michael Desmond Pinkowish , Deniz Demir , Alexandra Louise Krakaris , Liang He , Yingsheng Gao , Islam Farid Hamed AbdelRahman , Ajoy Joseph Frank , Reid Steven Gershbein , Srikant Ramakrishna Ayyar , Guven Burc Arpat , Michael Lee Develin , Michael Nicholas Hudack , Maxim Sokolov , Jonathan Shottan , Wenrui Zhao
CPC classification number: G06Q30/0269 , G06F16/9535
Abstract: A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.
Abstract translation: 社交网络系统接收定义基准受众和目标受众的用户特征选择，并生成与一组用户特征相比较的观众指标。 这些用户特征包括人口统计，兴趣，购买活动以及社交网络系统上的操作。 观众指标被提供给可以选择附加用户特征来改进基准或目标受众的广告客户。 观众指标可以包括比较特定类型的交互的观众度量的亲和度分数，并且可以规范相对于整体观众的交互的交互频率。 广告商可以使用定义的观众来建立广告的定位标准，并且可以使用现有的定位标准来选择观众。
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公开(公告)号：US20160147886A1
公开(公告)日：2016-05-26
申请号：US14548703
申请日：2014-11-20
Applicant: Facebook, Inc.
Inventor： Deniz Demir , Islam Farid Hamed AbdelRahman , Yingsheng Gao , Liang He , Ajoy Joseph Frank , Wenrui Zhao , Maxim Sokolov , Reid Steven Gershbein
IPC: G06F17/30
CPC classification number: G06F17/30867 , G06F17/30324
Abstract: A system determines a set of users satisfying a given criteria based on attribute values of the users. The system associates each value of an attribute with a representation of users having that attribute value. The representation of users may be an enumeration of users or a bit index. The system receives a request for determining a set of users satisfying a given criterion. The system identifies a logical operation based on the criterion and performs the logical operation to determine the set of users. The representation of the set of users may be distributed across a plurality of processors, allowing the system to perform the logical operation in parallel. The system may further determine statistical information describing a characteristic of the set of users, for example, page likes by the set of users. The statistical information may be presented to a business for analyzing their target audience.
Abstract translation: 系统基于用户的属性值确定满足给定标准的一组用户。 系统将属性的每个值与具有该属性值的用户的表示相关联。 用户的表示可以是用户的枚举或位索引。 系统接收到确定满足给定标准的一组用户的请求。 该系统基于标准识别逻辑操作，并执行逻辑操作以确定用户组。 用户组的表示可以分布在多个处理器上，允许系统并行地执行逻辑操作。 该系统还可以确定描述用户组的特征的统计信息，例如该用户组的页面喜好。 统计信息可以呈现给企业用于分析其目标受众。
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公开(公告)号：US20140108964A1
公开(公告)日：2014-04-17
申请号：US14137676
申请日：2013-12-20
Applicant: Facebook, Inc.
Inventor： Janaka Liyanage , Wenrui Zhao , Louis Eisenberg , Danilo Torres de Sa Resende , Eric Michael Giovanola , David Gross-Baser , Ami Vora , Srikant Ramakrishna Ayyar , Ajoy Joseph Frank
IPC: H04L29/06
CPC classification number: H04L65/403 , G06Q10/10
Abstract: A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
Abstract translation: 社交网络系统包括由用户创建的用于提供与感兴趣的主题相关的内容的页面。 交互引擎捕获数据并维护关于用户如何与页面和帖子进行交互的分析信息。 当用户采取喜欢页面或帖子的操作时，交互引擎更新页面的活动历史记录，以反映执行操作的用户的活动和信息。 交互引擎还通过确定每个用户如何查看页面及其内容，来衡量页面和帖子的覆盖面。 交互引擎通过确定有多少独特用户创建包含页面或其内容的故事，进一步跟踪社区对页面和帖子的兴趣。 洞察模块使用交互引擎获取的数据来合成关于页面交互的图形报告，并将报告呈现给页面管理员。
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公开(公告)号：US10142379B2
公开(公告)日：2018-11-27
申请号：US14137676
申请日：2013-12-20
Applicant: Facebook, Inc.
Inventor： Janaka Liyanage , Wenrui Zhao , Louis Eisenberg , Danilo Torres de Sa Resende , Eric Michel Giovanola , David Gross-Baser , Ami Vora , Srikant Ramakrishna Ayyar , Ajoy Joseph Frank
Abstract: A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page's activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community's interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.
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公开(公告)号：US20160140609A1
公开(公告)日：2016-05-19
申请号：US14542389
申请日：2014-11-14
Applicant: Facebook, Inc.
Inventor： Deniz Demir , Michael Desmond Pinkowish , Liang He , Yingsheng Gao , Islam Farid Hamed AbdelRahman , Alexandra Louise Krakaris , Ajoy Joseph Frank , Reid Steven Gershbein , Srikant Ramakrishna Ayyar , Guven Burc Arpat , Michael Lee Develin , Michael Nicholas Hudack , Maxim Sokolov , Wenrui Zhao , Jonathan Shottan , Aaron Ted Glemann , Ksenia Timonina
CPC classification number: G06Q30/0251 , G06F16/248 , G06F16/26 , G06F16/9038 , G06F16/9535 , G06Q30/0201
Abstract: A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.
Abstract translation: 社交网络系统接收定义基准受众和目标受众的用户特征选择，并生成与一组用户特征相比较的观众指标。 这些用户特征包括人口统计，兴趣，购买活动以及社交网络系统上的操作。 观众指标被提供给可以选择附加用户特征来改进基准或目标受众的广告客户。 观众指标可以包括比较特定类型的交互的观众度量的亲和度分数，并且可以规范相对于整体观众的交互的交互频率。 广告商可以使用定义的观众来建立广告的定位标准，并且可以使用现有的定位标准来选择观众。
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