摘要:
The present disclosure includes a system and method for designing and displaying advertisements. One or more targeted advertising methods include surveying potential customers to ascertain a price sensitivity and a likelihood of the potential customers purchasing products and/or observing venues, and clustering the potential customers according to product clusters based on the likelihood of purchasing products. Potential customers of each product cluster are clustered according to one or more venue clusters based on a likelihood of the potential customers of respective product clusters to observe the venues. An advertisement is designed for a venue corresponding to a particular venue cluster to include at least one product corresponding to a particular product cluster which is promotionally-priced based on the price sensitivity of potential customers of a particular venue cluster. An electronic display of the venue is modified to include the designed advertisement.
摘要:
An exemplary embodiment of the present invention provides a method of generating Website content. The method includes generating a client profile comprising a cluster type obtained from a list of cluster types and information received from a user ID, wherein the list of cluster types is generated by processing a database of computer usage. The method includes utilizing the relevant cluster types included in the client profile to a selected Website, wherein the cluster type is used by the Website at least in part to determine the content provided by the Website.
摘要:
A computer-implemented method for populating a product recommendation list can include identifying a first set of products using customer data and a second set of products using social network data, identifying a third set of products, wherein the third set of products includes products in the second set of products and not in the first set of products, calculating a product score for each product in the second set of products, and populating the product recommendation list of the customer with a subset of the first set of products and a subset of the third set of products based on the calculated product scores.
摘要:
Each product of a number of products is assigned to one of a number of popularity tiers. The popularity tiers are ordered from a most popular tier to a least popular tier. The popularity tiers indicate how popular the products are expected to be among consumers. Each product is assigned to one of a number of margin tiers. The margin tiers are ordered from a highest margin tier to a lowest margin tier. The margin tiers indicate how much money a retailer makes in selling the products to the consumers. Which of the products to offer for sale by the retailer to the consumers are selected by applying decision rules to the products as have been assigned to the popularity tiers and to the margin tiers.
摘要:
An online marketplace for distributing software applications is established. From the online marketplace, devices are enabled to select respective ones of the software applications and initiate testing of the selected software applications in connection with testing tools operating in respective secure testing environments that shield the devices from potential adverse effects arising from testing the selected software applications. The testing tools generate testing data relating to one or more criteria for certifying the selected software applications. For each of one or more of the selected software applications, a determination is made whether or not to classify the software application as a certified software application based on an evaluation of the testing data generated during the testing of the software applications initiated by a plurality of the devices.
摘要:
Systems, methods, and machine-readable and executable instructions are provided for profit comparison. Profit comparison can include determining a first profitability function of a flexible duration extended warranty offering with respect to a first plurality of warranty parameters and determining a second profitability function of a fixed duration extended warranty offering with respect to a second plurality of warranty parameters. Profit comparison can also include comparing the first function and the second function for at least one level of at least one of profit lift and flexible duration warranty offering coverage duration. Presenting results of the comparison for a range of values of the first and second plurality of warranty parameters can also be included in profit comparison.
摘要:
A method to elicit a customer's product preference propensities among sub-groups, with each of the sub-groups having multiple members based on at least one common attribute, begins when customer action data is collected through the actions of the customer in the sub-group. The actions include the customer's propensities to purchase a product while within the sub-group and the customers' responses to displayed marketing messages or surveys while within the sub-group. The customer action data collected in the sub-group is analyzed to determine a customer's product preference propensities in the sub-group. The customer is targeted, when within the sub-group, with an electronic display that includes at least one product that corresponds to the customer's product preference propensities within the sub-group.
摘要:
Systems, methods, and machine-readable and executable instructions are provided for profit comparison. Profit comparison can include determining a first profitability function of a flexible duration extended warranty offering with respect to a first plurality of warranty parameters and determining a second profitability function of a fixed duration extended warranty offering with respect to a second plurality of warranty parameters. Profit comparison can also include comparing the first function and the second function for at least one level of at least one of profit lift and flexible duration warranty offering coverage duration. Presenting results of the comparison for a range of values of the first and second plurality of warranty parameters can also be included in profit comparison.
摘要:
Systems, methods, and computer-readable and executable instructions are provided for pricing open-list warranties. Pricing open-list warranties can include determining an expected product support cost of a provider of an open-list warranty to a customer over a time period, determining an expected product repair cost of the customer over the time period, and pricing the open-list warranty for the time period based on the expected product support cost and the expected product repair cost.
摘要:
A method performed by at least one processing system includes detecting that a purchaser of an item with a trade-in option has performed an action corresponding to the trade-in option using the processing system and modifying a trade-in option level of the purchaser using the processing system based on the action.