公开(公告)号：US20120022920A1

公开(公告)日：2012-01-26

申请号：US13260258

申请日：2010-02-26

申请人： Filippo Balestrieri ,  Sundar Rajaram ,  Julie Ward Drew ,  Enis Kayis

发明人： Filippo Balestrieri ,  Sundar Rajaram ,  Julie Ward Drew ,  Enis Kayis

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0203

摘要： A method (200) of eliciting customer preference from purchasing behavior surveys clusters (210) survey respondents into two or more clusters according to a data pattern identified in a dataset (330) of responses to survey questions that include a question regarding a product purchasing decision, and questions regarding respondent attributes (such as behavioral questions) and product attributes. Clustering (210) may be performed based on responses to behavioral questions that are not endogenously linked to any control variables. A model for each cluster, relating purchasing decision responses to product attribute responses, is produced (220), and each model is used to generate (230) projected purchasing decision responses for each cluster by replacing a value relating to a response to a selected product attribute question, which may be a control variable, with an alternative value. The dataset is transformed (240) by replacing purchasing decision responses with the projected responses. Survey respondents are then re-clustered (250), and duster shift is analyzed (260).

摘要翻译： 一种从采购行为调查集群（210）引出客户偏好的方法（200）（210）根据在包括关于产品购买决定的问题的调查问题的数据集（330）中标识的数据模式将受访者调查为两个或多个集群 以及关于被访者属性（如行为问题）和产品属性的问题。 可以基于对与任何控制变量内生链接的行为问题的响应来执行聚类（210）。 产生每个集群的模型，将购买决策响应与产品属性响应相关联（220），并且每个模型用于通过将与所选产品的响应相关的值替换为每个集群的（230）预测购买决策响应 属性问题，其可以是具有替代值的控制变量。 通过用预测的响应替换购买决策响应来转换数据集（240）。 调查受访者然后重新聚集（250），并分析除尘器移位（260）。