COMPUTER-READABLE RECORDING MEDIUM STORING EVALUATION PROGRAM, EVALUATION METHOD, AND INFORMATION PROCESSING APPARATUS

    公开(公告)号:US20250045787A1

    公开(公告)日:2025-02-06

    申请号:US18788216

    申请日:2024-07-30

    Abstract: A non-transitory computer-readable recording medium storing an evaluation program for causing a computer to execute a process comprising: acquiring a video obtained by imaging an area that includes a product shelf where a product is arranged; specifying a behavior of a person of purchasing the product by analyzing the acquired video; acquiring purchase psychology information that is based on the behavior of purchasing the product and that indicates purchase psychology of the person; acquiring period information regarding a period when sales promotion measures for the product are implemented; analyzing a change in the acquired purchase psychology information, before and after the sales promotion measures, based on the period information; and evaluating the sales promotion measures, based on the analyzed change.

    COMPUTER-READABLE RECORDING MEDIUM, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING APPARATUS

    公开(公告)号:US20230206633A1

    公开(公告)日:2023-06-29

    申请号:US17964920

    申请日:2022-10-13

    Inventor: Shun KOHATA

    Abstract: A non-transitory computer-readable recording medium stores therein an information processing program that causes a computer to execute a process including, extracting a person from a video image in which a predetermined area in an inside of a store is captured, tracking the extracted person by analyzing the video image, specifying a behavior exhibited by the tracked person by inputting the video image into a trained machine learning model, specifying a first behavior type that is reached by the behavior exhibited by the tracked person from among a plurality of behavior types in each of which a transition of processes of the behaviors fora commodity product in the inside of the store is defined, and specifying, based on the first behavior type, when it is determined that the tracked person has moved to outside a predetermined area, whether the tracked person has purchased the commodity product or has left without purchasing the commodity product.

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