公开(公告)号：US20160171527A1

公开(公告)日：2016-06-16

申请号：US14909084

申请日：2014-07-29

Applicant: GOOGLE INC.

Inventor： Shivakumar Venkataraman ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William Sands Robinson ,  Alan Wayne Blount ,  David Lloyd Jones ,  Tarun Kumar Jain

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0246 ,  G06F16/24578 ,  G06F16/9535 ,  G06Q30/0244 ,  G06Q30/0256 ,  G06Q30/0275

Abstract: A system for providing advertisements with search results in response to a search query comprises a front end and an advertisement server. The front end is configured: to receive a search query; to send a first search request to a search server and sending a first advertisement request to an advertisement server, wherein the first search request includes the search query or information based on the search query, and wherein the first advertisement request includes the search query or information based on the search query and an indication that an advertisement response is not to be provided; to receive search results from the search server; and to send at least some of the search results to the advertisement server in a second advertisement request, wherein the second advertisement request includes an indication that an advertisement response is to be provided. The advertisement server is configured: in response to receiving the first advertisement request, to search for advertisements related to the search query to produce plural advertisement results each with an associated score; in response to receiving the second advertisement request, to modify the score of at least one of the plural advertisement results; to rank the plural advertisement results according to their scores; to select one or more of the highest ranked plural advertisement results; and to send an advertisement response to the front end, the advertisement response including the selected one or more highest ranked plural advertisement results. The front end is configured to provide the search results with the selected one or more highest ranked plural advertisement results.

Abstract translation: 用于响应于搜索查询提供具有搜索结果的广告的系统包括前端和广告服务器。 前端配置：接收搜索查询; 向搜索服务器发送第一搜索请求并向广告服务器发送第一广告请求，其中所述第一搜索请求包括所述搜索查询或基于所述搜索查询的信息，并且其中所述第一广告请求包括所述搜索查询或信息 基于搜索查询和不提供广告响应的指示; 从搜索服务器接收搜索结果; 并且在第二广告请求中将至少一些搜索结果发送到广告服务器，其中第二广告请求包括要提供广告响应的指示。 广告服务器被配置为：响应于接收到第一广告请求，搜索与搜索查询相关的广告以产生每个具有相关分数的多个广告结果; 响应于接收到第二广告请求，修改多个广告结果中的至少一个的分数; 根据他们的分数排列复数广告结果; 选择一个或多个排名最高的复数广告结果; 并且向前端发送广告响应，所述广告响应包括所选择的一个或多个最高排名的多个广告结果。 前端被配置为向搜索结果提供所选择的一个或多个最高排名的多个广告结果。