公开(公告)号：US20240354839A1

公开(公告)日：2024-10-24

申请号：US18762422

申请日：2024-07-02

Applicant: GOOGLE LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingwei Cui

IPC: G06Q30/08 ,  G06F16/2457 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00

CPC classification number: G06Q30/08 ,  G06F16/24578 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00

Abstract: A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.

公开(公告)号：US20220083582A1

公开(公告)日：2022-03-17

申请号：US17534065

申请日：2021-11-23

Applicant: Google LLC

Inventor： Yian Gao ,  Gang Wang ,  Marcel M. Moti Yung ,  Suneeti Shah ,  Philippe de Lurand Pierre-Paul ,  Creighton Thomas

IPC: G06F16/41 ,  G06F16/45 ,  G06F16/483 ,  G06F3/16 ,  G06K9/34

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.

公开(公告)号：US20190180357A1

公开(公告)日：2019-06-13

申请号：US16280716

申请日：2019-02-20

Applicant: Google LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingweii Cui

IPC: G06Q30/08 ,  G06N20/00 ,  G06F16/2457 ,  G06F16/951 ,  G06F16/958

CPC classification number: G06Q30/08 ,  G06F16/24578 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00

Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

公开(公告)号：US20210035207A1

公开(公告)日：2021-02-04

申请号：US17074132

申请日：2020-10-19

Applicant: Google LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingwei Cui

IPC: G06Q30/08 ,  G06F16/2457 ,  G06N20/00 ,  G06F16/958 ,  G06F16/951

Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

公开(公告)号：US11586663B2

公开(公告)日：2023-02-21

申请号：US17534065

申请日：2021-11-23

Applicant: Google LLC

Inventor： Yian Gao ,  Gang Wang ,  Marcel M. Moti Yung ,  Suneeti Shah ,  Philippe de Lurand Pierre-Paul ,  Creighton Thomas

IPC: G06F16/41 ,  G06F16/45 ,  G06F16/483 ,  G06F3/16 ,  G06V30/148

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.

公开(公告)号：US20200372061A1

公开(公告)日：2020-11-26

申请号：US16661524

申请日：2019-10-23

Applicant: Google LLC

Inventor： Yian Gao ,  Gang Wang ,  Marcel M. Moti Yung ,  Suneeti Shah ,  Philippe de Lurand Pierre-Paul ,  Creighton Thomas

IPC: G06F16/41 ,  G06K9/34 ,  G06F16/45 ,  G06F16/483 ,  G06F3/16

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.

公开(公告)号：US10817931B2

公开(公告)日：2020-10-27

申请号：US16280716

申请日：2019-02-20

Applicant: Google LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingwei Cui

IPC: G06Q30/00 ,  G06Q30/08 ,  G06N20/00 ,  G06F16/951 ,  G06F16/958 ,  G06F16/2457

Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

公开(公告)号：US12062085B2

公开(公告)日：2024-08-13

申请号：US17074132

申请日：2020-10-19

Applicant: Google LLC

Inventor： Shilpa Arora ,  Colin McCulloch ,  Niyati Yagnik ,  Creighton Thomas ,  Manohar Prabhu ,  Timothy Lipus ,  Michael Eugene Aiello ,  Yi Zhang ,  Ajay Kumar Bangla ,  Bahman Rabii ,  Gaofeng Zhao ,  Yingwei Cui

IPC: G06Q30/00 ,  G06F16/2457 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00 ,  G06Q30/08

CPC classification number: G06Q30/08 ,  G06F16/24578 ,  G06F16/951 ,  G06F16/958 ,  G06N20/00

Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.

公开(公告)号：US20230077152A1

公开(公告)日：2023-03-09

申请号：US17795151

申请日：2021-12-13

Applicant: Google LLC

Inventor： Gang Wang ,  Creighton Thomas

IPC: G06Q30/02

Abstract: This document describes to pacing digital component distribution and controlling the use of digital component distribution rate using feedback controllers implemented using secret sharing. In one aspect, a method includes, for each of one or more campaigns, initializing by a first computing system of multi-party computation (MPC) systems and in collaboration with one or more NI second computing systems of the MPC systems, a feedback controller for the campaign in secret shares using a secure MPC process. The first computing system updates, a first secret share of an output of the feedback controller based on an error parameter representing a difference between a setpoint and a measured rate for the campaign. The first computing system determines, based at least on the first secret share of the output, a first secret share of a pacing selector parameter that defines whether the campaign satisfies a pacing eligibility condition for the campaign.

公开(公告)号：US11210331B2

公开(公告)日：2021-12-28

申请号：US16661524

申请日：2019-10-23

Applicant: Google LLC

Inventor： Yian Gao ,  Gang Wang ,  Marcel M. Moti Yung ,  Suneeti Shah ,  Philippe de Lurand Pierre-Paul ,  Creighton Thomas

IPC: G06F16/41 ,  G06F16/45 ,  G06F16/483 ,  G06F3/16 ,  G06K9/34

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, facilitate cross-platform content muting. Methods include detecting a request from a user to remove, from a user interface, a media item that is provided by a first content source and presented on a first platform. One or more tags that represent the media item are determined. These tags, which indicate that the user removed the media item represented by the one or more tags from presentation on the first platform, are stored in a storage device. Subsequently, content provided by a second content source (different from the first content source) on a second platform (different from the first platform) is prevented from being presented. This content is prevented from being presented based on a tag representing the content matching the one or more tags stored in the storage device.