公开(公告)号：US12154144B2

公开(公告)日：2024-11-26

申请号：US18198480

申请日：2023-05-17

Applicant: GOOGLE LLC

Inventor： Matthew Burriesci ,  Keith Wright ,  Willa Angel Chen ,  Joshua Nedelka

IPC: G06Q30/00 ,  G06F16/957 ,  G06F16/958 ,  G06Q30/0241 ,  H04L67/02

Abstract: Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.

公开(公告)号：US20230368250A1

公开(公告)日：2023-11-16

申请号：US18198480

申请日：2023-05-17

Applicant: GOOGLE LLC

Inventor： Matthew Burriesci ,  Keith Wright ,  Willa Angel Chen ,  Joshua Nedelka

IPC: G06Q30/02 ,  G06F16/957 ,  H04L67/02 ,  G06F16/958

CPC classification number: G06Q30/0277 ,  G06F16/957 ,  G06F16/958 ,  G06F16/972 ,  H04L67/02

Abstract: Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.

公开(公告)号：US11694237B2

公开(公告)日：2023-07-04

申请号：US16091455

申请日：2016-05-27

Applicant: Google LLC

Inventor： Matthew Burriesci ,  Keith Wright ,  Willa Angel Chen ,  Joshua Nedelka

IPC: G06Q30/00 ,  G06Q30/0241 ,  G06F16/957 ,  G06F16/958 ,  H04L67/02

CPC classification number: G06Q30/0277 ,  G06F16/957 ,  G06F16/958 ,  G06F16/972 ,  H04L67/02

Abstract: Systems and methods for dynamically inserting content into webpages. A computing device can receive an information resource. The computing device can receive a content item for insertion at one of the candidate content insertion locations of the information resource. The computing device can identify candidate content insertion locations for insertion of the content item based on locations of one or more elements on the information resource. The computing device can monitor for a scroll event on the information resource. The computing device can identify a portion of the information resource to be displayed within the viewport of the application subsequent to processing the event. The computing device can determine that one of the candidate insertion locations is within or below the viewport. The computing device can set a content slot at the determined content insertion location. The computing device can insert, at the content slot, the content item.