公开(公告)号：US20100251289A1

公开(公告)日：2010-09-30

申请号：US12409744

申请日：2009-03-24

申请人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

发明人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

IPC分类号： H04N7/025

CPC分类号： H04N7/16 ,  H04N21/252 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/458 ,  H04N21/812

摘要： Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.

摘要翻译： 公开了将本地广告资源插入机顶盒级视频传输流中的方法。 本系统的媒体广告平台与广告决策服务和媒体平台等现有平台相结合。 本系统还包括驻留在终端用户机顶盒上的客户端。 通常，本系统通过将广告预先缓存到家庭或其他地方的机顶盒或盒子来操作。 基于该机顶盒的用户的特征，每个机顶盒也被分配给特定的组。 组成员信息也发送到机顶盒并存储。 本系统根据组成员资格向机顶盒发送决策矩阵，以允许机顶盒选择并插入定位到特定机顶盒的广告资产。

公开(公告)号：US09009753B2

公开(公告)日：2015-04-14

申请号：US12409767

申请日：2009-03-24

申请人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

发明人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

IPC分类号： H04N7/10 ,  H04N7/025 ,  H04H20/14 ,  H04H20/10

CPC分类号： H04H20/14 ,  H04H20/106

摘要： Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.

摘要翻译： 披露了衡量广告展示次数并收到插入到机顶盒级视频传输流中的本地广告资源的反馈的方法。 每个机顶盒存储广告资源插入到广告中的次数以及与播放广告资源相关的各种其他信息。 该测量数据被聚合并发送到广告决策服务。 为了平衡带宽使用，每个机顶盒可以以随机选择的不同时间间隔将其测量数据报告给广告决策服务。 由于期望及时地接收数据，所以可以限制随机间隔，使得所有测量数据在预定时间段内报告，例如在十二个小时的时间段内报告。

公开(公告)号：US20100251278A1

公开(公告)日：2010-09-30

申请号：US12409767

申请日：2009-03-24

申请人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

发明人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

IPC分类号： H04H60/33

CPC分类号： H04H20/14 ,  H04H20/106

摘要： Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.

摘要翻译： 披露了衡量广告展示次数并收到插入到机顶盒级视频传输流中的本地广告资源的反馈的方法。 每个机顶盒存储广告资源插入到广告中的次数以及与播放广告资源相关的各种其他信息。 该测量数据被聚合并发送到广告决策服务。 为了平衡带宽使用，每个机顶盒可以以随机选择的不同时间间隔将其测量数据报告给广告决策服务。 由于期望及时地接收数据，所以可以限制随机间隔，使得所有测量数据在预定时间段内报告，例如在十二个小时的时间段内报告。

公开(公告)号：US08997142B2

公开(公告)日：2015-03-31

申请号：US12409744

申请日：2009-03-24

申请人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

发明人： Gaurav Agarwal ,  David de Heer ,  Majd Bakar ,  Francis Tsui ,  Victor Lee ,  Pradip Fatehpuria

IPC分类号： H04N7/10 ,  H04N7/16 ,  H04N21/25 ,  H04N21/433 ,  H04N21/44 ,  H04N21/458 ,  H04N21/81

CPC分类号： H04N7/16 ,  H04N21/252 ,  H04N21/4331 ,  H04N21/44016 ,  H04N21/458 ,  H04N21/812

摘要： Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.

摘要翻译： 公开了将本地广告资源插入机顶盒级视频传输流中的方法。 本系统的媒体广告平台与广告决策服务和媒体平台等现有平台相结合。 本系统还包括驻留在终端用户机顶盒上的客户端。 通常，本系统通过将广告预先缓存到家庭或其他地方的机顶盒或盒子来操作。 基于该机顶盒的用户的特征，每个机顶盒也被分配给特定的组。 组成员信息也发送到机顶盒并存储。 本系统根据组成员资格向机顶盒发送决策矩阵，以允许机顶盒选择并插入定位到特定机顶盒的广告资产。

公开(公告)号：US20120159338A1

公开(公告)日：2012-06-21

申请号：US12973692

申请日：2010-12-20

申请人： Peter Mountanos ,  Majd Bakar ,  Francis Tsui ,  David Sloo

发明人： Peter Mountanos ,  Majd Bakar ,  Francis Tsui ,  David Sloo

IPC分类号： G06F3/048 ,  H04N5/445 ,  G06F15/16

CPC分类号： H04N21/43615 ,  H04N21/42204 ,  H04N21/482

摘要： Embodiments are disclosed that relate to navigation in a media consumption environment. One embodiment provides, on a portable networked device, a method comprising receiving media metadata from a server via a network, wherein the media metadata corresponds to media content available for viewing. The method further comprises displaying on a display of the portable networked device a user interface presenting the media metadata, receiving a user input via the user interface selecting a media item, and in response, sending a request for the media item to a media rendering device.

摘要翻译： 公开了与媒体消费环境中的导航有关的实施例。 一个实施例在便携式联网设备上提供了一种方法，包括经由网络从服务器接收媒体元数据，其中媒体元数据对应于可用于观看的媒体内容。 该方法还包括在便携式联网设备的显示器上显示呈现媒体元数据的用户界面，经由选择媒体项目的用户界面接收用户输入，并且作为响应，向媒体呈现设备发送对媒体项目的请求 。