公开(公告)号：US10049386B1

公开(公告)日：2018-08-14

申请号：US14022653

申请日：2013-09-10

Applicant: Google Inc.

Inventor： Shivakumar Venkataraman ,  Tarun Kumar Jain ,  Srdjan Petrovic ,  Arnar Mar Hrafnkelsson ,  William S. Robinson ,  Alan Blount ,  David L. Jones

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for selecting content. A method includes: receiving an initial request for content that is to be presented along with search results responsive to a search request; identifying one or more eligible content items from the candidate content items that satisfy the initial request; receiving information describing the search results; re-processing the initial request using the information including one or more of adding other eligible content items, removing one or more previously eligible content items, adjusting a quality score or a bid associated with one or more eligible content items, or re-ranking the eligible content items; conducting an auction based on ranked eligible content items; and selecting one or more content items from among the eligible content items based on the results of the auction and transmitting the selected one or more content items.