公开(公告)号：US09892430B1

公开(公告)日：2018-02-13

申请号：US14462036

申请日：2014-08-18

Applicant: Google Inc.

Inventor： Aranyak Mehta ,  Omkar Muralidharan ,  Bartholomew Furrow ,  Christopher Davis Monkman

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0275 ,  G06F17/30867

Abstract: According to at least one aspect, a method for providing content items augmented with format elements includes receiving a request for a content item and generating a plurality of augmented content items based on a plurality of original content items and a plurality of format elements. In a first stage a first content item associated with a first original content item is selected based on normalized auction scores of the content items. In a second stage, a set of content items associated with the first original content item is identified. Selection scores for the content items in the identified set are computed based on respective normalization parameters. A second content item is selected from the identified set based on the selection scores and a bid amount. The second content item is then provided for display to a user.

公开(公告)号：US20160027100A1

公开(公告)日：2016-01-28

申请号：US14337986

申请日：2014-07-22

Applicant: Google Inc.

Inventor： Christopher Davis Monkman ,  Aranyak Mehta ,  Omkar Muralidharan ,  Christopher M. Roat ,  Bartholomew Furrow ,  Edward A. Baltz

IPC: G06Q30/08

CPC classification number: G06Q30/08 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes identifying a content item that is eligible to be provided in response to a content item request and is associated with a bid. It is determined that the identified content item includes two or more different interactive elements that each cause different actions to be initiated in response to user interaction with the different interactive elements. An auction score is determined for the content item based on a function of the bid, a bid modifier for each different interaction, and a probability that each interaction will be invoked. The content item is selected to be provided based on the auction score. Data that cause presentation of the selected content item at a user device are output.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分发内容项。 一方面，一种方法包括识别符合内容项目请求而被提供并与出价相关联的内容项目。 确定所识别的内容项目包括两个或更多个不同的交互式元素，每个互动元素引起响应于与不同交互元素的用户交互而启动的不同动作。 基于出价的功能，针对每个不同的交互的出价修饰符以及将调用每个交互的概率来确定内容项的拍卖分数。 选择内容项目以根据拍卖分数提供。 输出用于在用户设备处呈现所选内容项的数据。