公开(公告)号：US09323846B2

公开(公告)日：2016-04-26

申请号：US14179721

申请日：2014-02-13

Applicant: Google Inc.

Inventor： Glen M. Jeh ,  Beverly Yang

IPC: G06F17/30

CPC classification number: G06F17/30368 ,  G06F17/30371 ,  G06F17/30864 ,  G06F17/30867

Abstract: A method, system, and graphical user interface for alerting a computer user to new results for a prior search are disclosed. One aspect of the invention involves a graphical user interface on a computer that includes a plurality of links recommended by a search engine for a computer user. The plurality of links are determined by the search engine by: producing search results by rerunning a plurality of search queries that have been performed previously for the computer user, and evaluating the produced search results to select search results that meet predefined search result selection criteria. At least one of the criteria is based on Internet usage data for the user.

Abstract translation: 公开了一种用于向计算机用户提醒用于先前搜索的新结果的方法，系统和图形用户界面。 本发明的一个方面涉及一种计算机上的图形用户界面，其包括由用于计算机用户的搜索引擎推荐的多个链接。 多个链接由搜索引擎确定：通过重新运行先前为计算机用户执行的多个搜索查询来产生搜索结果，并且评估所产生的搜索结果以选择满足预定义的搜索结果选择标准的搜索结果。 至少一个标准是基于用户的互联网使用数据。

公开(公告)号：US20140164347A1

公开(公告)日：2014-06-12

申请号：US14179721

申请日：2014-02-13

Applicant: Google Inc.

Inventor： Glen M. Jeh ,  Beverly Yang

IPC: G06F17/30

CPC classification number: G06F17/30368 ,  G06F17/30371 ,  G06F17/30864 ,  G06F17/30867

Abstract: A method, system, and graphical user interface for alerting a computer user to new results for a prior search are disclosed. One aspect of the invention involves a graphical user interface on a computer that includes a plurality of links recommended by a search engine for a computer user. The plurality of links are determined by the search engine by: producing search results by rerunning a plurality of search queries that have been performed previously for the computer user, and evaluating the produced search results to select search results that meet predefined search result selection criteria. At least one of the criteria is based on Internet usage data for the user.

Abstract translation: 公开了一种用于向计算机用户提醒用于先前搜索的新结果的方法，系统和图形用户界面。 本发明的一个方面涉及一种计算机上的图形用户界面，其包括由用于计算机用户的搜索引擎推荐的多个链接。 多个链接由搜索引擎确定：通过重新运行先前为计算机用户执行的多个搜索查询来产生搜索结果，并且评估所产生的搜索结果以选择满足预定义的搜索结果选择标准的搜索结果。 至少一个标准是基于用户的互联网使用数据。

公开(公告)号：US09092463B2

公开(公告)日：2015-07-28

申请号：US13760972

申请日：2013-02-06

Applicant: Google Inc.

Inventor： David Adams ,  Beverly Yang ,  Gaurav Garg ,  Everett Wetchler

IPC: G06F17/30

CPC classification number: G06F17/30286 ,  G06F17/30864

Abstract: This specification describes technologies relating to generation of keywords. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving structured data describing a content item, the structured data indicating a category for the content item. The methods may further include searching domains associated with the category using a first query, formed based on data elements in the structured data, to identify resources associated with the identified domains. The methods may further include determining one or more queries based on data reflecting past search queries, where each of the one or more determined queries resulted in one or more of the identified resources being returned as part of a search result, and determining keywords based on the one or more determined queries. The methods may further include transmitting or storing the keywords for use in impression allocation decisions.

Abstract translation: 本规范描述了与关键字生成有关的技术。 通常，本说明书中描述的主题的一个方面可以体现在包括接收描述内容项目的结构化数据，指示内容项目的类别的结构化数据的方法中。 所述方法还可以包括使用基于结构化数据中的数据元素形成的第一查询来搜索与该类别相关联的域，以识别与所识别的域相关联的资源。 所述方法还可以包括基于反映过去搜索查询的数据来确定一个或多个查询，其中所述一个或多个所确定的查询中的每一个导致所识别的资源中的一个或多个作为搜索结果的一部分返回，并且基于 一个或多个确定的查询。 所述方法还可以包括发送或存储用于展示分配决定中的关键字。

公开(公告)号：US20140108145A1

公开(公告)日：2014-04-17

申请号：US14071997

申请日：2013-11-05

Applicant: Google Inc.

Inventor： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

IPC: G06Q30/02

CPC classification number: G06Q30/0257 ,  G06Q30/0256

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.

公开(公告)号：US20140101163A1

公开(公告)日：2014-04-10

申请号：US13760972

申请日：2013-02-06

Applicant: Google Inc.

Inventor： David Adams ,  Beverly Yang ,  Gaurav Garg ,  Everett Wetchler

IPC: G06F17/30

CPC classification number: G06F17/30286 ,  G06F17/30864

Abstract: This specification describes technologies relating to generation of keywords. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving structured data describing a content item, the structured data indicating a category for the content item. The methods may further include searching domains associated with the category using a first query, formed based on data elements in the structured data, to identify resources associated with the identified domains. The methods may further include determining one or more queries based on data reflecting past search queries, where each of the one or more determined queries resulted in one or more of the identified resources being returned as part of a search result, and determining keywords based on the one or more determined queries. The methods may further include transmitting or storing the keywords for use in impression allocation decisions.

Abstract translation: 本规范描述了与关键字生成有关的技术。 通常，本说明书中描述的主题的一个方面可以包括接收描述内容项目的结构化数据的方法，所述结构化数据指示内容项目的类别。 所述方法还可以包括使用基于结构化数据中的数据元素形成的第一查询来搜索与该类别相关联的域，以识别与所识别的域相关联的资源。 所述方法还可以包括基于反映过去搜索查询的数据来确定一个或多个查询，其中所述一个或多个所确定的查询中的每一个导致所识别的资源中的一个或多个作为搜索结果的一部分返回，并且基于 一个或多个确定的查询。 所述方法还可以包括发送或存储用于展示分配决定中的关键字。