公开(公告)号：US20150348106A1

公开(公告)日：2015-12-03

申请号：US14290105

申请日：2014-05-29

Applicant: Google Inc.

Inventor： Karen Yao ,  Nam Hoang Mai ,  Shu Niu ,  Beverly Yang Wong ,  Vinod Ramachandran Marur

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06Q30/0261 ,  G06Q30/0267

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于提供定制的内容项目。 一种方法包括：接收内容请求; 识别一个或多个用户设备属性和/或所述请求的上下文; 识别具有与上下文和/或用户设备属性匹配的分布参数的内容项，并且包括基于上下文或一个或多个用户设备属性解析的一个或多个变量; 选择作为修改数据的馈送数据的子集，所述内容项目的一个或多个变量将被解析到所述馈送数据的子集，包括：识别所述馈送数据，评估所述馈送数据以定位所述子集; 并选择修改数据; 以及至少部分地通过在所述一个或多个变量中包括所选择的修改数据来修改所述内容项目; 以及响应于所述请求提供所述修改的内容项目。

公开(公告)号：US20140108145A1

公开(公告)日：2014-04-17

申请号：US14071997

申请日：2013-11-05

Applicant: Google Inc.

Inventor： Chetan Patel ,  Vinod Ramachandran Marur ,  Beverly Yang ,  Karen Yao ,  Varouj A. Chitilian ,  Shu Niu ,  Nam Hoang Mai

IPC: G06Q30/02

CPC classification number: G06Q30/0257 ,  G06Q30/0256

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.