公开(公告)号：US20130332261A1

公开(公告)日：2013-12-12

申请号：US13964775

申请日：2013-08-12

Applicant: Google Inc.

Inventor： Anshul Kothari ,  Surojit Chatterjee ,  Chen Chen ,  Jian Zhou

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/08 ,  H04M15/00 ,  H04M15/805 ,  H04M2215/0192

Abstract: This specification relates to tracking phone calls related to online content items. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a probability that a call to a phone number resulted from a first interaction of a set of interactions. In general, another aspect of the subject matter described in this specification can be embodied in methods that include the actions of determining a rank score for an online content item, including for each call of a plurality of phone calls to the phone number, attributing the call to an online content interaction of a set of online content interactions; determining, using the rank score, whether to provide the online content item to a client device; and providing the online content item to the client device upon determining to do so using the rank score.

Abstract translation: 本规范涉及跟踪与在线内容相关的电话呼叫。 通常，本说明书中描述的主题的一个方面可以体现在包括确定由一组交互的第一交互产生的电话号码的呼叫的概率的动作的方法中。 通常，本说明书中描述的主题的另一方面可以体现在包括确定在线内容项的排名得分的动作的方法中，包括针对电话号码的多个电话呼叫的每个呼叫，归因于 呼吁一组在线内容交互的在线内容交互; 使用所述等级得分确定是否将所述在线内容项提供给客户端设备; 以及在使用所述等级得分确定所述在线内容项目时，将所述在线内容项目提供给所述客户端设备。