公开(公告)号：US20140114763A1

公开(公告)日：2014-04-24

申请号：US14055153

申请日：2013-10-16

Applicant: Google Inc.

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

Abstract translation: 提供方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于促进在社交网络中的内容赞助者的跟踪。 一方面，一种方法包括识别用于响应于内容的请求呈现给用户的广告素材的动作，以及从与广告素材相关联的赞助商接收选择标准，用于确定何时呈现广告素材的选择标准。 广告素材被扩充以包括使得用户能够在与控件交互时自动跟随内容赞助者的控件，并且响应于接收到的内容请求，根据选择标准来呈现增强的广告素材。 当广告素材被呈现并且用户发起动作以跟随社交网络中的赞助商时，赞助商被收费。

公开(公告)号：US09798450B1

公开(公告)日：2017-10-24

申请号：US13648173

申请日：2012-10-09

Applicant: Google Inc.

Inventor： Cinthya Rossana Urasaki ,  Zachary Paul Maier

IPC: G06F3/048 ,  G06F3/0484 ,  G06F3/0481

CPC classification number: G06F3/04842 ,  G06F3/0481 ,  G06F3/0482 ,  G06F3/04847 ,  G06F3/04886

Abstract: Methods, systems, and computer programs are presented for implementing a multi-function button in a Graphical User Interface (GUI). One method includes an operation for presenting a button in a compact state when a mouse cursor is away from the button. The button in the compact state is displayed in a first button format when options associated with the button are in an unselected state, and in a second button format when at least one option has been selected. The options are hidden when the button is presented in the compact state. The button is presented in an expanded state when the mouse cursor is over the button, where unselected options are presented in a first option format and selected options are presented in a second option format. Selection of any option is enabled while the button is in the expanded state.