公开(公告)号：US20140114763A1

公开(公告)日：2014-04-24

申请号：US14055153

申请日：2013-10-16

Applicant: Google Inc.

Inventor： Christian Oestlien ,  Cinthya Rossana Urasaki ,  Rafael M. Borges ,  Richard D. Borovoy ,  Marcus A. Leal ,  Julia H. Farago ,  Fred Bertsch ,  Elena Kon

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are provided for facilitating a following of a content sponsor in a social network. In one aspect, a method includes the actions of identifying a creative for presentation to users in response to requests for content, and receiving selection criteria from a sponsor associated with the creative, the selection criteria for use in determining when to present the creative. The creative is augmented to include a control that enables a user to follow the content sponsor automatically upon interaction with the control, and the augmented creative is presented in response to received requests for content in accordance with the selection criteria. The sponsor is charged when the creative is presented and a user initiates an action to follow the sponsor in a social network.

Abstract translation: 提供方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于促进在社交网络中的内容赞助者的跟踪。 一方面，一种方法包括识别用于响应于内容的请求呈现给用户的广告素材的动作，以及从与广告素材相关联的赞助商接收选择标准，用于确定何时呈现广告素材的选择标准。 广告素材被扩充以包括使得用户能够在与控件交互时自动跟随内容赞助者的控件，并且响应于接收到的内容请求，根据选择标准来呈现增强的广告素材。 当广告素材被呈现并且用户发起动作以跟随社交网络中的赞助商时，赞助商被收费。

公开(公告)号：US20190122256A1

公开(公告)日：2019-04-25

申请号：US13900254

申请日：2013-05-22

Applicant: Google Inc.

Inventor： Nathan Peter Lucash ,  Fred Bertsch ,  Eu-Jin Goh

IPC: G06Q30/02

Abstract: System and method for remarketing based on a prediction of how a user will interact with previously accessed third-party content based on how the user perceives content viewed on a third-party content provider's web property is presented. A remarketing system communicates a tag for triggering a user identifier and a computer executable code to a user via a third-party content provider system when the user computer accesses content on the third-party content provider system. The computer executable code measures user activities relating to how the user perceives the content. The remarketing system predicts how the user will react to previously accessed third-party content as a function of these measurements. In response to an affiliate web property requesting a third-party content, the remarketing system determines whether to select the previously accessed third-party content. Further, the remarketing system may allow the third-party content provider's bid for selection of the previously accessed third-party content to be adjusted to increase the likelihood of the previously accessed third-party content being selected.

公开(公告)号：US09213754B1

公开(公告)日：2015-12-15

申请号：US13716616

申请日：2012-12-17

Applicant: Google Inc.

Inventor： Dongmin Zhang ,  Fred Bertsch ,  Jayavel Shanmugasundaram

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/3071 ,  G06Q30/0251 ,  G06Q50/01

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for personalizing content items. One of the methods includes identifying, by a computer system, a content item to be provided to a client device of a first user. The method includes determining that the content item is capable of including a contextually-related content item associated with a second user, the second user having a relationship of a first user in a social affinity graph. The method includes altering, by the computer system, the content item to include the contextually-related content item. The method includes providing the content item to the client device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于个性化内容项目。 方法之一包括由计算机系统识别要提供给第一用户的客户端设备的内容项目。 该方法包括确定内容项能够包括与第二用户相关联的与内容相关的内容项，第二用户具有社交关联图中的第一用户的关系。 该方法包括由计算机系统改变内容项以包括与内容相关的内容项。 该方法包括向客户端设备提供内容项。

公开(公告)号：US20140089124A1

公开(公告)日：2014-03-27

申请号：US13627584

申请日：2012-09-26

Applicant: Google, Inc.

Inventor： Vikas Jha ,  Vishal Goenka ,  David Monsees ,  Jayavel Shanmugasundaram ,  Fred Bertsch ,  Dongmin Zhang

IPC: G06Q30/06 ,  G06F17/30

CPC classification number: G06Q30/0623 ,  G06F16/903 ,  G06F16/958

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for building and serving dynamic product advertisements. A request is received for content including request data. Product data is accessed representing multiple product records, each associated with a different product. Multiple matching rules are applied to each of the product records in order to identify a subset of product records satisfying the matching rules. For each of the product records satisfying the matching rules, multiple scores are generated, each score representing the relevance of the product to the request based on the request data. The scores are aggregated. One or more of the product records are selected based at least on the aggregate scores. A dynamic product content item is served in response to the request featuring the products associated with the one or more selected product records.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于构建和服务动态产品广告的计算机程序。 收到包含请求数据的内容的请求。 访问产品数据表示多个产品记录，每个产品记录与不同的产品相关联。 为了识别满足匹配规则的产品记录的子集，将多个匹配规则应用于每个产品记录。 对于满足匹配规则的每个产品记录，生成多个分数，每个分数根据请求数据表示产品与请求的相关性。 得分被聚合。 至少基于总分数来选择一个或多个产品记录。 响应于具有与一个或多个所选产品记录相关联的产品的请求而提供动态产品内容项目。