公开(公告)号：US10182123B2

公开(公告)日：2019-01-15

申请号：US14662188

申请日：2015-03-18

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Hal Ronald Varian

IPC: H04L29/08 ,  G06Q30/02

Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.

公开(公告)号：US20150363802A1

公开(公告)日：2015-12-17

申请号：US14085086

申请日：2013-11-20

Applicant: Google Inc.

Inventor： Hal Ronald Varian ,  Seth Stephens-Davidowitz ,  Jeffrey David Oldham

IPC: G06Q30/02

CPC classification number: G06Q30/0203

Abstract: Survey accuracy of small sample sizes may be amplified by including, excluding, or weighting survey responses of respondents responsive to characteristics of the respondent being correlated with or not correlated with characteristics of the population determined from aggregated behavioral histories of the population, resulting in favoring survey results of individuals that are truly representative of the larger population and excluding results from outliers. Search queries from devices in a particular region may be aggregated to identify common searches, building a model of characteristics of the regional population without requiring any private or confidential data of the population. Surveys may be given to a small number of individuals in the region, and if the individual's characteristics match the modeled regional characteristics, then the individual's survey responses may be used to build a statistical estimate of responses from the region, at a higher degree of confidence than allowed by mere random sampling.

Abstract translation: 通过包括，排除或加权响应于受访者的特征的调查回答的调查准确性可以被放大，该受访者的特征与人口的聚合行为历史确定的人群特征相关或不相关，从而有利于调查 真正代表较大人口的个人的结果，并排除异常值的结果。 来自特定区域的设备的搜索查询可以被聚合以识别常见的搜索，构建区域人群的特征模型，而不需要人口的任何私人或机密数据。 可能会对该地区的少数个人进行调查，如果个人的特征与模拟的区域特征相匹配，那么可以使用个人的调查回答来建立来自该地区的反应的统计估计，在更高的信心度 比纯粹随机抽样所允许。

公开(公告)号：US20160277516A1

公开(公告)日：2016-09-22

申请号：US14662188

申请日：2015-03-18

Applicant: GOOGLE INC.

Inventor： Patrick Hummel ,  Hal Ronald Varian

IPC: H04L29/08

CPC classification number: H04L67/20 ,  G06Q30/0251 ,  G06Q30/0275 ,  G06Q30/0277 ,  H04L67/06

Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.

Abstract translation: 本公开的系统和方法可以通过减少呈现用于在这样的客户端设备上显示的第三方内容项目的数量来选择接收基于上下文的第三方内容的客户端设备上的改进的用户体验。 数据处理系统可以被配置为采用具有选择标准阈值（例如最低出价值）的拍卖机制，所述选择标准阈值（例如最低出价值）当在拍卖中使用时，在对客户端设备上显示的第三方内容的量的强制执行限制时， 已经选择接收基于上下文的第三方内容。 当在拍卖中使用选择标准阈值时，可以为出版商实施最低收入。 选择标准阈值可以根据历史统计参数离线确定。