公开(公告)号：US10182123B2

公开(公告)日：2019-01-15

申请号：US14662188

申请日：2015-03-18

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Hal Ronald Varian

IPC: H04L29/08 ,  G06Q30/02

Abstract: Systems and methods of the present disclosure can provide an improved user experience on client devices selecting to receive context-based third-party content by reducing the number of third-party content items presented for display on such client devices. A data processing system can be configured to employ an auction mechanism with selection criterion thresholds (such as minimum bid values) that result, when used in auctions, in enforcing a limit on the amount of third-party content presented for display on client devices that have selected to receive context-based third-party content. The selection criterion thresholds can result, when used in auctions, in enforcing minimum revenues for publishers. The selection criterion thresholds can be determined offline based on historical statistical parameters.

公开(公告)号：US20140324602A1

公开(公告)日：2014-10-30

申请号：US14082966

申请日：2013-11-18

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Uri Nadav

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for managing utilization of distribution parameters are disclosed. In one aspect, a method includes a restrictive distribution parameter that is different from any distribution parameters in a first set of distribution parameters. An acceptable peak bid for a second set of distribution parameters that includes the restrictive distribution parameter is determined based on a first bid for the first set of distribution parameters. A determination is made that a second bid received from the content item provider does not exceed the acceptable peak bid, and the second bid is associated with the second set of distribution parameters based on the determination.

Abstract translation: 公开了包括在计算机存储介质上编码的用于管理分布参数利用的计算机程序的方法，系统和装置。 一方面，一种方法包括与第一组分布参数中的任何分布参数不同的限制性分布参数。 基于用于第一组分布参数的第一投标来确定包括限制性分布参数的第二组分布参数的可接受的峰值出价。 确定从内容项目提供者接收的第二投标不超过可接受的峰值出价，并且基于该确定，第二投标与第二组分布参数相关联。

公开(公告)号：US20140310093A1

公开(公告)日：2014-10-16

申请号：US13861062

申请日：2013-04-11

Applicant: Google Inc.

Inventor： Patrick Hummel ,  Joshua V. Dillon ,  Christopher K. Harris ,  Timothy S. Lipus

IPC: G06Q30/02

CPC classification number: G06Q30/0246

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. The method includes receiving a request for content for a block and determining a variable number of content items to be responsive to the request, including determining an efficiency for each of a number of permutations of allocations of eligible content items. The efficiency is a summation of individual values associated with content sponsors proposed to be included in the block for a given permutation. A price is established to be charged to each content sponsor associated with a permutation having a highest efficiency. The establishing includes, for each position in a determined highest efficiency permutation: determining a total increase of efficiency associated with all other content sponsors when removing a content sponsor associated with a given position. The eligible content items associated with the determined permutation are provided.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 该方法包括接收对块的内容的请求，并确定可响应于该请求的可变数目的内容项，包括确定符合条件的内容项的分配排列中的每一个的效率。 效率是与建议包含在给定排列的块中的内容赞助者相关联的个体值的总和。 建立一个价格，以收取与具有最高效率的排列相关联的每个内容赞助商。 确定包括：以确定的最高效率排列中的每个位置：当移除与给定位置相关联的内容赞助商时，确定与所有其他内容赞助者相关联的效率的总增加。 提供与确定的排列相关联的符合条件的内容项。

公开(公告)号：US20180285937A1

公开(公告)日：2018-10-04

申请号：US14160633

申请日：2014-01-22

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for evaluating content item configurations are disclosed. In one aspect, a method includes receiving a request for content items to be presented in at least some of two or more presentation positions of a resource. Position factors are obtained for two or more different content item configurations. Based at least in part on the position factors, a preferred content item configuration is selected. A determination is made that the position factor for a particular presentation position increases as the number of presentation positions increases. In response to the determination that the position factor increases, a reserve price is determined for each available presentation position. A number of content items that will be provided is determined based on a number of the reserve prices that are met by bids associated with content items.

公开(公告)号：US20180176081A1

公开(公告)日：2018-06-21

申请号：US15382231

申请日：2016-12-16

Applicant: Google Inc.

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N1/00204

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US20170024775A1

公开(公告)日：2017-01-26

申请号：US13948635

申请日：2013-07-23

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Patrick Hummel ,  Kshipra Uday Bhawalkar

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for valuing distribution data. One of the methods includes receiving first information describing a desired market. The method includes receiving second information describing a group of users. The method includes receiving third information describing a competitive environment. The method includes determining a first measure of monetary value associated with providing content items to the group of users without using the second information. The method includes determining a second measure of monetary value associated with providing content items to the group of users using the second information. The method includes calculating a value for the second information based on the first measure and the second measure.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于评估分发数据。 其中一种方法包括接收描述所需市场的第一信息。 该方法包括接收描述一组用户的第二信息。 该方法包括接收描述竞争环境的第三信息。 该方法包括：在不使用第二信息的情况下确定与向用户组提供内容项目相关联的货币价值的第一度量。 该方法包括使用第二信息来确定与提供内容项目相关联的货币价值的第二量度。 该方法包括基于第一测量和第二测量来计算第二信息的值。

公开(公告)号：US20150371285A1

公开(公告)日：2015-12-24

申请号：US14312425

申请日：2014-06-23

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0243

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes receiving a request for content to fill a block, the request including information about a size of the block and criteria for identifying eligible content items for inclusion in the block, determining a number of content items to be included in the block, including determining amounts of dynamic resizing to apply to content items, determining an estimate of a difference in conversion rates conditional on receiving an interaction in the different configurations that perform differing amounts of dynamic resizing, and applying the estimate when determining an efficiency for a number of permutations of allocations of eligible content items, establishing a price to be charged to each content sponsor associated with a permutation that has a highest efficiency, and providing the eligible content items and charging the content sponsors based on the established prices.

Abstract translation: 本说明书的主题可以包括包括接收内容填写块的请求的方法，该请求包括关于该块的大小的信息以及用于识别包含在该块中的合格内容项的标准 确定要包括在块中的内容项的数量，包括确定应用于内容项的动态调整大小的量，确定转换率的差异的估计，其条件是接收不同配置中执行不同配置的交互 动态调整大小，并且在确定符合条件的内容项目的分配排列的多个排列的效率时应用估计，建立要对具有最高效率的排列相关联的每个内容赞助者收取的价格，以及提供合格的内容项目以及 根据既定的价格对内容发起人收费。

公开(公告)号：US20160210689A1

公开(公告)日：2016-07-21

申请号：US14599015

申请日：2015-01-16

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/08 ,  G06F17/30 ,  G06Q20/40

CPC classification number: G06Q30/08 ,  G06F16/9577 ,  G06Q10/10 ,  G06Q20/40 ,  G06Q30/0241 ,  G06Q30/0273 ,  G06Q30/0275

Abstract: Systems and methods of optimizing a configuration of content items for display with an online document are provided. A system can identify from a content database a configuration for the online document and a configuration attribute for the configuration, which can include one or more content item slots. The system can determine a selection factor for the configuration based on the configuration attribute. The system can obtain a bid value for a content item and a click-through attribute for the content item slot of the content item configuration. The system can select the configuration based on the selection factor, the bid values for the content item, and the click-through attributes for the content item slot. The system can authorize the content item slot of the configuration to include a content item. The system can provide the online document with the content item for display by a computing device.

Abstract translation: 提供了优化用于在线文档显示的内容项目的配置的系统和方法。 系统可以从内容数据库中识别在线文档的配置和用于配置的配置属性，其可以包括一个或多个内容项插槽。 系统可以根据配置属性确定配置的选择因素。 系统可以获得内容项目配置的内容项目插槽的内容项目的出价值和点击属性。 系统可以根据选择因素，内容项的出价值和内容项插槽的点击属性来选择配置。 系统可以授权配置的内容项插槽以包括内容项。 该系统可以向在线文档提供用于由计算设备显示的内容项目。

公开(公告)号：US20160078497A1

公开(公告)日：2016-03-17

申请号：US14487521

申请日：2014-09-16

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: A method for setting allocations and prices for an auction including receiving a request for content for presentation in association with one or more presentation opportunities on a publisher site, determining one or more eligible content items based on the received request, determining bids associated with each eligible content item, determining a historical bid distribution for bids that have been identified when selecting content for presentation on the publisher site, determining a risk adjustment parameter that reflects a measure of confidence in the accuracy of the historical bid distribution, conducting an auction including scoring the determined eligible content items based on the historical bid distribution, their respective bids, and the risk adjustment parameter, selecting a winning content item from the eligible content items based on the auction, setting a price for the winning content item, and providing the winning content item in response to the request.

Abstract translation: 一种用于设置拍卖的分配和价格的方法，包括在发布者站点上接收与一个或多个呈现机会相关联的呈现内容的请求，基于接收的请求确定一个或多个合格内容项目，确定与每个合格的相关联的投标 内容项目，确定在选择用于在发布者站点上呈现的内容时识别的出价的历史出价分布，确定反映对历史出价分发的准确性的置信度的风险调整参数，进行拍卖，包括评分 基于历史出价分布，其各自的出价和风险调整参数确定的合格内容项目，基于拍卖从合格内容项目中选择获胜内容项目，为获胜内容项目设置价格，并提供获胜内容 项目响应请求。

公开(公告)号：US20150051985A1

公开(公告)日：2015-02-19

申请号：US13966627

申请日：2013-08-14

Applicant: Google Inc.

Inventor： Patrick Hummel

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes receiving a content item request specifying that at least two presentation positions are available for presentation of content items. Current bids specifying amounts that two or more content sponsors are willing to pay to provide a content item in response to the content item request are identified. For each of the two or more content sponsors, a sponsor value is determined based, at least in part, on the current bid received for the content sponsor and one or more previous bids that were previously received for the content sponsor. At least one content sponsor is selected to provide a content item based at least in part on the sponsor values.

Abstract translation: 公开了包括用于分发内容的计算机存储介质上编码的计算机程序的方法，系统和装置。 一方面，一种方法包括接收指定至少两个呈现位置可用于呈现内容项的内容项请求。 标识指定两个或多个内容赞助商愿意为响应于内容项目请求而提供内容项目而支付的当前出价。 对于两个或更多个内容赞助商中的每一个，赞助商价值至少部分地基于为内容赞助者收到的当前出价以及先前为内容赞助商收到的一个或多个之前的出价来确定。 至少一个内容赞助者被选择以至少部分地基于赞助者值来提供内容项目。