公开(公告)号：US09405425B1

公开(公告)日：2016-08-02

申请号：US13754587

申请日：2013-01-30

Applicant: Google Inc.

Inventor： Daniel D. Weston ,  Charles La ,  Jonathan Wolfe ,  Paul Schelte Reitsma ,  James D. Hawkins ,  Mehdi Sharifzadeh

IPC: G06Q30/00 ,  G06F3/048

CPC classification number: G06F3/048 ,  G06Q30/0241 ,  G06Q30/0251

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for presenting content associated with a landing page. A method includes: receiving a request for content to be published along with third party content in a resource; identifying a content item responsive to the request, the content item including a link to a landing page and an indicator for designating the content item as a swappable content item, wherein a swappable content item enables navigation away from the resource to the landing page without losing state of the resource, the content item being configured to monitor interactions of the user and inhibit a direct loading of a landing page in favor of a simultaneous presentation of the content of the landing page in a container having an overlay that includes the resource; and providing the content item including the indicator responsive to the request.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的计算机程序，用于呈现与着陆页相关联的内容。 一种方法包括：在资源中接收与第三方内容一起发布的内容的请求; 识别响应于所述请求的内容项目，所述内容项目包括到着陆页面的链接和用于将所述内容项目指定为可交换内容项目的指示符，其中可交换内容项目使能够从所述资源导航到所述着陆页面而不丢失 该资源的状态被配置为监视用户的交互并且阻止着陆页的直接加载，有利于在具有包括资源的覆盖的容器中同时呈现着陆页的内容; 以及响应于所述请求提供包括所述指示符的所述内容项。