Attribution Marketing Recommendations
    1.
    发明申请

    公开(公告)号:US20170345048A1

    公开(公告)日:2017-11-30

    申请号:US15627032

    申请日:2017-06-19

    Applicant: Google Inc.

    CPC classification number: G06Q30/0244 G06Q30/0256

    Abstract: The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity.

    AUTO-TRANSLATION FOR MULTI USER AUDIO AND VIDEO
    3.
    发明申请
    AUTO-TRANSLATION FOR MULTI USER AUDIO AND VIDEO 有权
    自动翻译多用户音频和视频

    公开(公告)号:US20150356077A1

    公开(公告)日:2015-12-10

    申请号:US14827826

    申请日:2015-08-17

    Applicant: GOOGLE INC.

    Abstract: The disclosed subject matter provides a system, computer readable storage medium, and a method providing an audio and textual transcript of a communication. A conferencing services may receive audio or audio visual signals from a plurality of different devices that receive voice communications from participants in a communication, such as a chat or teleconference. The audio signals representing voice (speech) communications input into respective different devices by the participants. A translation services server may receive over a separate communication channel the audio signals for translation into a second language. As managed by the translation services server, the audio signals may be converted into textual data. The textual data may be translated into text of different languages based the language preferences of the end user devices in the teleconference. The translated text may be further translated into audio signals.

    Abstract translation: 所公开的主题提供了系统,计算机可读存储介质和提供通信的音频和文本记录的方法。 会议服务可以接收来自诸如聊天或电话会议之类的通信中的参与者接收语音通信的多个不同设备的音频或视频信号。 表示由参与者输入到各个不同设备中的语音(语音)通信的音频信号。 翻译服务服务器可以通过单独的通信信道接收用于翻译成第二语言的音频信号。 由翻译服务服务器管理,音频信号可以转换为文本数据。 基于电话会议中终端用户设备的语言偏好,文本数据可以被翻译成不同语言的文本。 翻译的文本可以进一步转换成音频信号。

    Attribution marketing recommendations

    公开(公告)号:US09697534B2

    公开(公告)日:2017-07-04

    申请号:US13922198

    申请日:2013-06-19

    Applicant: Google Inc.

    CPC classification number: G06Q30/0244 G06Q30/0256

    Abstract: The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity.

    Attribution Marketing Recommendations
    6.
    发明申请
    Attribution Marketing Recommendations 有权
    归因营销建议

    公开(公告)号:US20140379490A1

    公开(公告)日:2014-12-25

    申请号:US13922198

    申请日:2013-06-19

    Applicant: Google Inc.

    CPC classification number: G06Q30/0244 G06Q30/0256

    Abstract: The present disclosure includes systems and techniques relating to identifying value marketing activities. In some implementations, an apparatus, systems, or methods can include receiving conversion path information including data relating to user interactions with a content item associated with a marketing activity, determining a first attribution credit by applying a first attribution model to the received information, and a second attribution credit by applying a second attribution model to the received information, determining an attribution contrast ratio based on the first and second attribution credit, identifying an opportunity based on the determined attribution contrast ratio, and presenting a recommendation for the marketing activity based on the identified opportunity.

    Abstract translation: 本公开包括与识别价值营销活动相关的系统和技术。 在一些实现中,装置,系统或方法可以包括接收转换路径信息,包括与与营销活动相关联的内容项目的用户交互相关的数据,通过对所接收的信息应用第一归属模型来确定第一归属信用;以及 通过对所接收的信息应用第二归属模型来确定第二属性信用,基于所述第一和第二归属信用确定归因对比度,基于所确定的属性对比度来识别机会,以及基于 确定的机会。

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