公开(公告)号：US20180176081A1

公开(公告)日：2018-06-21

申请号：US15382231

申请日：2016-12-16

Applicant: Google Inc.

Inventor： Qian Zhong ,  Aranyak Mehta ,  Patrick Hummel ,  Kshipra Uday Bhawalkar ,  Shaohua Sun ,  Gagan Aggarwal

IPC: H04L12/24

CPC classification number: H04L41/0823 ,  G06Q30/02 ,  G06Q30/0273 ,  H04N1/00204

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium. In some implementations, methods include determining multiple different configurations of multiple digital components eligible to be presented within a single digital component slot in a given electronic document being presented at a client device, selecting a particular configuration that has a highest configuration score and includes a given digital component, determining an offset factor that quantifies a negative impact of the given digital component on other digital components, optimizing a distribution amount applied to the given digital component based on the offset factor and a baseline distribution amount applied to each digital component in each of the multiple different configurations, and transmitting the given digital component to the client device based on the distribution amount for the given digital component, including causing the given digital component to be presented at the client device in the particular configuration.

公开(公告)号：US20170024775A1

公开(公告)日：2017-01-26

申请号：US13948635

申请日：2013-07-23

Applicant: Google Inc.

Inventor： Sergei Vassilvitskii ,  Patrick Hummel ,  Kshipra Uday Bhawalkar

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for valuing distribution data. One of the methods includes receiving first information describing a desired market. The method includes receiving second information describing a group of users. The method includes receiving third information describing a competitive environment. The method includes determining a first measure of monetary value associated with providing content items to the group of users without using the second information. The method includes determining a second measure of monetary value associated with providing content items to the group of users using the second information. The method includes calculating a value for the second information based on the first measure and the second measure.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于评估分发数据。 其中一种方法包括接收描述所需市场的第一信息。 该方法包括接收描述一组用户的第二信息。 该方法包括接收描述竞争环境的第三信息。 该方法包括：在不使用第二信息的情况下确定与向用户组提供内容项目相关联的货币价值的第一度量。 该方法包括使用第二信息来确定与提供内容项目相关联的货币价值的第二量度。 该方法包括基于第一测量和第二测量来计算第二信息的值。