公开(公告)号：US20150088648A1

公开(公告)日：2015-03-26

申请号：US14035262

申请日：2013-09-24

Applicant: Google Inc.

Inventor： Laukik Vilas Chitnis ,  Yue Kwen Justin Yip

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/2457 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的用于提供内容的计算机程序。 收到包括多个术语或短语的查询。 识别与多个术语或短语相关联的实体。 对于每个被识别的实体，确定一个或多个实体集合。 确定的实体集合包括作为成员的相应确定的实体。 确定提交查询的用户的商业意图，包括评估所确定的一个或多个实体集合。 基于所确定的商业意图，决定何时递送附加内容项以及响应于查询的搜索结果。